CKE Restaurants Holdings, the parent company of California burger brand Carl’s Jr, recently opened the fifth restaurant in Bangkok’s Sukhumvit Soi 22 that’s open around the clock.
Operated by the franchisee R&R Restaurant Group, the new Carl’s Jr restaurant introduces the taste of California to a young energetic population of consumers. Now, more Thais will have the chance to experience a classic American menu of 100-per-cent pure beef char-grilled burgers, a Western Bacon Cheeseburger as well as Hand-Breaded Chicken Tenders, crispy Hand-Breaded Chicken Drumsticks and Wings and Hand-Scooped Ice Cream Shakes.
“We are thrilled to expand Carl’s Jr into the Sukhumvit district,” said Brad Sommer, general manager –Asia, CKE Restaurants.
“Thailand’s large, youthful population and aspirational middle class are increasingly seeking western brands that offer superior taste, quality and convenience,” added Ivor Pratap, group director of R&R Restaurants Group. “With its freshly prepared, flavourful menu items, Carl’s Jr. is well positioned to meet the needs of today’s discerning Thai consumers.”
In addition to the Soi Sukhumvit 22 opening, Carl’s Jr. Thailand will open two more restaurants in Bangkok this year.
Keep updated at Facebook.com/CarlsJr.Thailand