ProWine Asia will be part of the Singapore Expo from April 24 to 27 with tasting sessions, master classes, workshops and seminars by industry speakers.
ProWine Asia will have 300 exhibitors from 30 countries and regions, a 16-per-cent increase from 2016, more than 9,000 people are expected to attend. Putting up pavilions will be Austria, Croatia, France, Greece, Italy, Portugal, Singapore and Spain and, separately, its Catalonia and Rioja regions.
Attendees will be able to tap into a thriving market and meet established wine producers and distributors.
Organised by Messe Dusseldorf Asia and UBM, this year’s wine summit will offer workshops on blind tasting, understanding different grades of sake, discovering whiskey, and Southeast Asia’s tropical viticulture and award-winning wines.
“According to international research, wine sales in the Asia-Pacific region are expected to continue increasing by 2.8 per cent annually until 2019,” says Beattrice Ho, ProWine Asia project director at Messe Dusseldorf Asia.
“We believe ProWine Asia will further drive this growth through the forging of new industry networks across the wine and spirits, food and hospitality sectors.”
Rodolphe Lameyse of UBM said the event will be bigger and better this year.
“Industry professionals can look forward to even greater opportunities to form promising business partnerships and meaningful connections with key players, and learn all about the latest trends impacting the wines and spirits as well as food and hospitality industries.”
The Champagne Lounge at ProWine Asia will showcase the heritage and know-how of 12 Champagne producers, such as Pierre Mignon, Cattier, Maxime Blin and Didier Chopin.
An oenologist will conduct classes about France’s Champagne region and offer professional advice on selecting vintages.
Participating this year for the first time are Armenia, Croatia, Cyprus and Thailand, Clai Wines from Croatia and Wales’ Penderyn Distillery.
Find out more at www.ProWineAsia.com/sg.