Renaissance Hotels, part of Marriott International, recently announced its continued brand evolution with the “Discover This Way” marketing campaign that reinforces the brand’s promise of delivering the unexpected.
To celebrate, Renaissance Hotels around the world helped guests uncover the soul of local neighbourhoods as part of the 8th annual Global Day of Discovery.
This year’s annual celebration, which took place at 160 hotels in more than 35 countries, spotlighted the Renaissance Hotel Navigator, which helps guests to discover destinations like a local by handpicking discoveries that cannot be found in a guidebook.
“We have been on a mission to continue to evolve what Renaissance Hotels offers today, and this year’s Global Day of Discovery and new ‘Discover This Way’ campaign officially marks a new era for the brand,” George Fleck, vice president of Global Brand Marketing & Management, Renaissance Hotels said in the press release.
Push Puttichai and Andy Kong, director of Brand & Marketing, Asia Pacific, Marriott International
“Today’s travellers want to feel like they’ve experienced the DNA of the neighbourhood in the destination they are visiting and make the most of their trip. With help from our This Way neighbourhood partners, we are committed to giving them something a little bit unexpected every step along their journey.”
Developed and produced by creative agency Venables Bell + Partners with the Renaissance Hotels’ marketing team and based on consumer insights, the “Discover This Way” campaign was inspired by the idea that every trip can be a tale. From the brand’s surprising approach to design, to its original take on cocktails and its team of local Navigators, Renaissance Hotels aim to make guests make the most of every stay.
To celebrate the launch of the campaign in Thailand, a noted archaeologist helped guests of Renaissance Bangkok Ratchaprasong Hotel to explore street art in Chalerm La Park, Lakshmi Shrine at Gaysorn Village, neon night markets and other local discoveries. Upon returning to the hotel, guests were welcomed by a Thai Night Festival featuring the destination’s arts and culture scene, complete with an exclusive performance by Thai celebrity actor, model and DJ Push Puttichai.
Find out more at www.RenHotels.com or join the conversation at #RenHotels and #DiscoverThisWay.