Hyatt Hotels Corporation (NYSE: H) and Small Luxury Hotels of the World (SLH) have expanded their existing loyalty alliance and invite World of Hyatt members to earn and redeem points during stays at over 200 participating SLH properties.
This latest expansion has quadrupled the number of participating SLH properties since the alliance launched in November, and its expansion is expected to continue throughout this year.
“We encourage World of Hyatt members to explore these luxurious destinations around the globe, from Croatia to New Zealand,” said Amy Weinberg, senior vice president, World of Hyatt.
“The rapid growth of this strategic loyalty alliance is a testament to our commitment to delivering unique experiences wherever our members travel and continuing to extend the genuine care they have come to expect from Hyatt to more locations around the world.”
The World of Hyatt members now have access to more than 200 of SLH’s luxury boutique hotels in popular holiday destinations like Croatia, Denmark, Finland, Iceland, Italy, Kenya, Mozambique, New Zealand, Portugal, St Vincent and the Grenadines and Turks and Caicos.
Through this exclusive relationship, World of Hyatt members can explore sought-after destinations like Monkey Island Estate, an 18th century estate turned boutique retreat on a private island on the Thames, Berkshire; Ovolo The Valley Brisbane, a boutique oasis located in the center of Fortitude Valley, Brisbane’s ultrahip entertainment district and Mykonos Riviera Hotel and Spa, a sun-drenched luxury resort tucked against the rocky backdrop of centurie-sold Aegean cliffs.
“This alliance has proven to be a perfect match. We are seeing a positive impact on reservations for our hotels from World of Hyatt members,” said Jean-Francois Ferret, chief executive officer, Small Luxury Hotels of the World.
“Exposure to more than 16 million World of Hyatt members has not only helped increase reservations, but also allows us to expand our brand awareness while providing more luxury boutique hotels options for World of Hyatt members to choose from on their travel journey.”
Since the World of Hyatt and SLH alliance launched last year, the countries members have most visited include Italy, the UK, France, China and Greece. The World of Hyatt members booking a participating SLH hotel through a Hyatt channel can earn five Base Points per US$1 spent on eligible room revenue and redeem points to use for free night awards on SLH hotel reservations.
Other benefits include complimentary WiFi, daily complimentary continental breakfast for two guests, room upgrade, early checkin and late checkout.
Travellers can register for the World of Hyatt programme at www.World.Hyatt.com.