Meritus Hotels & Resorts joins hands with Travel Prologue for a new technology platform that delivers real-time data on room availability to traditionally offline contractors from travel agencies and wholesalers, to corporate travel intermediaries.
An awardwinning Asian hospitality brand, Meritus manages the Marina Mandarin Singapore, Meritus Pelangi Beach Resort & Spa, Langkawi and the iconic Mandarin Orchard Singapore.
“Our strategically located hotels offer top accommodation choices for travellers visiting Singapore and Malaysia,” said Adrian Tan, regional vice presidentsales & revenue strategy, Meritus Hotels & Resorts.
“The launch of this new wholesale distribution platform marks a milestone in our continued thrust to improve our partnership with our offline contractors, while allowing us greater efficiency in the management of our distribution channels. As a result, we enhance our overall yield as well as build up a more robust base demand in order to maximise revenue for our hotels.”
Through Travel Prologues’ Trip Affiliates Network (TA Network) hotel platform solutions, hotels and their traditional travel agents and wholesalers will be able to collaborate more effectively to raise their direct business volume with one another.
In particular, hotels will now be empowered to tap on their offline travel distribution partners to sell any online tactical or promotional rates that have typically only been made available to online travel agents.
The contracting and booking process of a traditional wholesale agent with a hotel typically requires both the hotel and agent manually updating and booking inventory, and getting booking confirmations.
The TA Network platform is designed to leverage technology solutions to facilitate their direct connectivity and automate their inventory management processes so that the hotels and travel agents can eliminate potential human errors in manually maintaining hotel contracts.
“In addition to benefiting from higher yield, greater efficiency and productivity, our hotel clients will also be able to exercise greater control over its distribution channels – thereby reducing the risk of overbooking rooms, particularly during peak travel periods. In the process, they also significantly improve the booking experience for their customers,” says Ho Siang Twang, executive director of Travel Prologue.
Find out more at www.MeritusHotels.com.