Toasting 50 years of Asean

sleep August 06, 2017 09:00

By The Nation

3,350 Viewed

Shangri-La Hotels and Resorts and Singapore Airlines have joined up to fete the Association of Southeast Asian Nations’ (Asean) 50th anniversary by launching the regional travel campaign “Asean is More – First Stop Singapore”.

    The campaign is designed to showcase Southeast Asia’s diverse destinations with specially curated leisure travel offers, which can be reserved from now until the end of October for stays until the end of this year.

    Families will find exclusive flight offers to exciting destinations and hotel deals for any Shangri-La hotel or resort in Singapore, Malaysia, Indonesia, Myanmar and Thailand as well as Hotel Jen properties in Singapore and Malaysia and Traders Hotel in Kuala Lumpur. 

   Travellers can also have fun by taking part in the Asean 50 Holiday Memory Match game. Game participants score points by correctly matching all the cards in the shortest time and the accumulated scores will be displayed on a leader board on the game’s microsite http:/

    The top 10 fastest contestants will each win a four-day and three-night stay at Shangri-La Hotel, Singapore that includes a SGD200 dining credit at NAMI Restaurant and Bar. Winners of the Asean 50 Holiday Memory Match game will be notified through email.

    At the end of the game, participants are encouraged to submit their answers to the question, “What is your favourite Asean country and why?” to stand a chance of winning a four-day holiday from their home country to Singapore. The prize includes a round-trip economy class air ticket on Singapore Airlines with accommodation in the newly renovated Tower Wing of Shangri-La Hotel, Singapore.

    “We are excited to partner with Singapore Airlines to highlight the vibrant and colourful Southeast Asia region and its warm hospitality,” says Shangri-La Executive Vice President, Cetin Sekercioglu. “As a destination, Southeast Asia has so much to offer – art, culture, heritage, nature, culinary experiences and innovative events that attract and engage all kinds of travellers.  There is truly something for everyone in Asean.”

    “We are pleased to work with Shangri-La Hotels and Resorts on this new partnership to promote the diversity of Asean to the world,” adds Singapore Airlines senior vice president for Sales and Marketing, Campbell Wilson. “With SIA’s home base of Singapore located in the heart of Asean and our wide global network, we are well-positioned to take visitors across this beautiful region.”

    To discover more about the Asean is More campaign, visit

    Hotel and flight reservations for Asean is More must be made between August and October 31 at or, for stays until December 31, 2017.  Terms and conditions apply.

    To find out more about Shangri-La Hotels and Resorts and Singapore Airlines’ Infinite Journeys programme, visit