Fairfield comes to China

sleep July 13, 2017 12:35

By The Nation

2,340 Viewed

Marriott International Inc is expanding its portfolio with the opening of Fairfield by Marriott Nanning Nanhu Park in September.

The partnership targets aggressive growth in different cities across China over the next five years. The introduction of the Fairfield brand is a significant milestone in Marriott International’s expansion in the Select Serve hotel segment in China as part of the company’s strategic plan to expand rapidly across a broad spectrum of price tiers and destinations across the country.

“We are extremely excited about the launch of the Fairfield by Marriott brand in China because it gives travellers even more choice when visiting China,” said Mike Fulkerson, vice resident, brand & marketing, Asia Pacific.

“This partnership gives us the ability to extend into the fast growing second- and third-tier cities throughout China, further building Marriott International’s portfolio in China.”

Fairfield is a global leader in the Select Serve hotel segment with nearly 850 hotels in the United States, Canada, Mexico and India in its rapidly growing portfolio. Fairfield by Marriott has achieved rapid brand expansion as well as market penetration through its trusted business model by franchising to reliable business partners globally and particularly in China through its partnership with Dossen International Group.

“We are excited about our partnership with Marriott International. It’s a tremendous milestone, and with our wealth of connections and hotel expertise, we aim to introduce this trusted brand to Chinese travellers,” said Robinhood Qi, chief executive officer of Guangzhou Man Tung Hotel Management.”

Situated on Binhu Road in the new Qingxiu District of Nanning City, the hotel is a 10-minute walk from Wanda business district and Xianbin Lake park and also offers convenient access to the Nanning International Convention and Exhibition Centre and Nanning East Railway Station making it ideal for guests travelling for business or for pleasure.

Focusing on simplicity, dependability and comfort, this new property will boast lobby-style open spaces that are flexible for work and entertainment and 209 luxury guestrooms.

 Guests will enjoy complimentary breakfast at the hotel’s restaurant with a wide selection of healthy Western and Chinese specialities, and can purchase snacks and refreshments from a 24/7 market conveniently found in the lobby. Guests can continue their workout routine at a 24/7 Fitness Centre too.