Asics and Onitsuka Tiger mark their founder’s 100th birthday with limited-edition sneakers
POPULAR SPORTS brands Asics and Onitsuka Tiger are celebrating founder Kihachiro Onitsuka’s 100th birthday by releasing a range of limited-edition sneakers and apparel that are on sale through next Sunday only.
In 1949, Onitsuka used his last name to establish his own footwear company and turned his living room in Kobe, Japan into a small factory to produce basketball shoes. He expanded his business in 1977 by setting up Asics, which he hoped would help his fellow citizens develop a healthy and active lifestyle.
This special edition features a fresh sunflower design in red, orange and yellow in recognition of Onitsuka’s passion for artist Vincent van Gogh. Each design is being released in 1918 pairs though as these are for the entire world, stocks are expected to run out fast.
Asic Gel-Quantum 360 KO100 sneakers, Bt6,500
“We want to remind people that as modern life gets busier, Kihachiro Onitsuka’s desire to create sound minds and bodies has never been more important – both for individuals and society as a whole. We’ll be organising more centennial celebrations as the year goes on” says Motoi Oyama, chief executive officer of Asics Corporation.
The Asics Gel-Quantum 360 KO100 sneakers are constructed with 360 degrees of Asics Gel technology cushioning and are ideal for both genders. The heel is inspired by the himawari, or sunflower in Japanese while the rubber sole and knit upper are in shades of yellow and orange – designed to mimic the range of tones in a sunflower.
Asictiger Gel-Mai KO100 sneakers, Bt4,900
The unisex Asictiger Gel-Mai KO100 offers a unique asymmetrical eyelet stay, which tightens around both the forefoot and ankle of the shoe. The volume of the midsole emphasises the fuzeGel technology and superior cushioning, both key features of the Gel-Mai. The multi-coloured upper includes subtle sunflower-inspired patterns splashed along the mesh and suede overlays.
Onitsuka Tiger Corsair KO100 sneakers, Bt4,500
The Onitsuka Tiger Corsair KO100 features increased cushioning, arch cookies, a full-length midsole, thicker heel and EVA midsole material to give the shoe a more comfortable fit. A new upper design features a splayed sunflower print while maintaining the same silhouette of the original Corsair sneakers.
KO100 tee and jersey pants, Bt4,786 and Bt3,626
The limited edition KO100 sportswear includes SS T-shirts and jersey pants made from recycled materials and without the use of fabric to reflect the brand’s commitment to sustainability and Kihachiro Onitsuka’s founding vision.
The apparel features the logos of Asics, Asicstiger and Onitsuka Tiger ASICS, with an embroidered gold sunflower. The brand will donate $10 (Bt310) from every KO100 shoes and clothing purchase to the Right to Play organisation to support children in Lebanon to play sports for 10 weeks.
The limited edition is available at Siam Centre and Asics’ online stores. Find out more at www.Asics.com and the AscisThailand page on Facebook.