Van Gogh Senses – billed as the world’s first art-theme concept store dedicated to Vincent van Gogh – recently opened in Hong Kong’s Tai Kwun Centre for Heritage and Arts.
Designed to be more than just a place to shop, it lets customers “experience the art of gifting” and select “the perfect curated surprise for their loved ones”.
Visitors have the option to create gift combos inspired by some of Van Gogh’s most famous paintings from confectionery, teas and coffees, and museum collection items.
The boutique, which is licensed by the Van Gogh Museum in Amsterdam, is naturally lit from historic wooden French doors. The store presents Van Gogh’s art as a river of butterflies flying through, in a tribute to “Poppies and Butterflies”. The “Sunflowers Wall” is similarly inspired by a masterpiece.
Beverages include Sunflower Bouquet Cold Brew Tea and there are cold-brew coffees and other delicacies.
The packaging used for the gifts includes the “Wheat Field with a Reaper Confectionery Box”.
Gifts include the “Tea Combo” bearing a reproduction of “Small Bottle with Peonies and Blue Delphiniums” on the packaging.
The month-long campaign “Best Sunflowers at Tai Kwun” gives visitors a chance to have their photo taken in front of the Sunflowers Wall and share it on Facebook. The best weekly image gets a HK$200 gift voucher. The first 50 participants on June 16 and 17 will also receive boxes of mini-palmier.
The Tai Kwun Centre occupies the former Central Police Station and bears its colloquial name.
For details, visit www.VangoghSenses.com.