A collaboration with class

shopping February 21, 2018 14:56

By The Nation

6,341 Viewed

Japanese fashion brand Uniqlo joins with Tomas Maier in creating a new summer collection of casual yet smart apparel for women and men.

The designs infuse the time off and escape philosophy of the Tomas Maier brand into LifeWear, which embodies Uniqlo’s enduring commitment to top-quality fabrics, innovative technology and functionality. 

“The concept of my brand is based on simple yet sophisticated designs. Tomas Maier is all about clothes for time off – a way for people to enjoy a much-needed escape from some of the complexities of modern living. I am confident that we were able to incorporate Uniqlo’s remarkable technologies and expertise successfully into our collaboration line, which I hope can help people to relax and get away from the hustle and bustle of daily life,” says Tomas Maier.

Yuki Katsuta, group senior vice president of fast retailing and head of global research and design at Uniqlo, adds: “LifeWear embodies Uniqlo’s belief that individuality comes not from clothes, but the people wearing them. That’s why we devote our energies to creating clothes that people will enjoy and value for a long time.

 “Uniqlo and the Tomas Maier brand share a long-held philosophy of including contemporary touches in casual clothes that are made from quality fabrics and are comfortable to wear. Our first resort-wear collection marks a new stage in the evolution of LifeWear and adds a splash of summer fun to people’s lifestyles.” 

Established in 1997, the Tomas Maier brand balances Italian manufacturing with a casual yet designed lifestyle concept. Known initially for its beachwear collection, the brand has grown through a partnership with Kering to encompass a full range of lifestyle products for men and women. 

Designer Tomas Maier was born in Germany and studied at the Chambre Syndicale de la Haute Couture in Paris. He is currently the creative director of Italian luxury goods house Bottega Veneta and has worked for such venerable brands as Sonia Rykeil, Revillon and Hermes. 

Find out more at www.Uniqlo.com/tomasmaier/.