Tanachira Retail Corporation, importer and distributor of Danish jewellery and accessories company Pandora, recently opened the brand’s first shop in Northern Thailand at Central Festival Chiang Mai, launching its winter collection in parallel.
Spread across 70 square metres, this is the brand’s 28th shop in Thailand and is decked out to resemble an art gallery. The display counters resemble picture frames, with white and pastel pink as the main colours hinting at femininity.
Pandora encourages women to choose their own accessories to match their lifestyle and individuality. The Facets of Winter series, inspired by stars and snowflakes with colours like sapphire blue, ruby red and emerald green, invites wearers can mix and match the items to create their own style or give them to loved ones to mark any special occasion.
Pandora also launches a Happy New Year collection to celebrate the Year of Dog. Intricately crafted charms and beautiful tokens of luck are given and received as we say goodbye to the old and welcome the new. Among this year’s novelties is the festive Fortune & Lucky dangle. Inspired by the God of Wealth, it features a man dressed in a traditional outfit holding two 14k gold ingots. Gorgeous on bracelets and necklaces, the dangle brings good fortune to its wearer.