The house that Chanintr built

shopping September 11, 2017 15:10

By The Nation

2,160 Viewed

Luxury home furnishings retailer Chanintr Living has launch a new chapter in its history, introducing a completely new brand identity, “Chanintr”, as well as adding more products and services.



This transformation was celebrated at recently held “Living Well” event, which saw the premiere of four short films that took him the homes of Supornthip Choungrangsee, Sorapoj Techakraisri, Pranapda Phornprapa, and Pranithan Phornprapa.

Guests at the event included Chulita Areepipatkul, Naphalai Areesorn, Viwat Wongphattarathiti, Natha Mahantapol and Ploy Chariyaves. 

 “Chanintr Living was founded in 1994 and quickly became recognised as the pre-eminent source for the best imported high-end brands for furniture and home furnishings in Thailand,” noted Chanintr Sirisant.

“For over the last 23 years, we have gained our customers’ trust and confidence in our well-selected ‘Taste’ for design and quality, for our excellent service ‘Experience’, and for our ‘Expertise’ as a connoisseur that helps clients live life at its best.”

Chanintr represents leading international brands of loose furniture, built-in cabinetry, wardrobes, kitchens, lighting, bathrooms and most recently, home automation. A partial list of the exclusive brands include: Baker, Barbara Barry, bulthaup, Carl Hansen & Son, Herman Miller, Hickory Chair, Lema, Liaigre, Minotti, Saint-Louis, Savant, Walter Knoll and Waterworks.

The company has commissioned Winkreative, a London-based creative agency to redesign its entire corporate identity and website.

“We have recently entered new segments including the F&B segment through the introduction of Clinton St Baking Co from New York City in Bangkok and Singapore, with plans to expand further in Thailand and Southeast Asia. We also pride ourselves on our personalised and caring service and have added new full design and turnkey services for our clients on leading property projects. Moreover, we have divided our business groups to perfectly match the various categories of our clients. These are the reasons we want to re-introduce our brand, emphasising our strengths and those services that differentiate us from others,” Chanintr added.

Supornthip, whose home was featured on film, adds that she has been Chanintr’s client since day one, almost 23 years already. “They have such a great quality team that I trust them completely to help me design and decorate my home. Personally, I love to mix and match in everything. And that is my style. Every piece of the furniture has its story, and I know that I can blend all European, Asian, and American pieces together here. The filming team was very professional.”

Pranithan said he had no hesitation about sharing his home with the brand. “When Chanintr asked me to feature in the film, I was delighted. Normally, I do not open up much of my private life, but this house is made mostly by Chanintr. They did the interior designs and decorations as well. I am delighted to be a part of the film.”

The special films can be viewed at Chanintr.com/livingwell.