Netflix has changed the way the world engages with stories - viewers watch when, where and how they want, at whatever pace - and so has given rise to a new kind of fan: the Binge Racer.
Binge Racers are defined as members who completed a season of a TV show within 24 hours of its release on Netflix. Data accommodates for time zones and is reflective of a show’s launch within 24 hours of a country’s release.
Accomplishing in a day what takes others weeks to achieve, Binge Racers strive to be the first to finish by speeding through an entire season within 24 hours of its release1.
In total, 8.4 million members have chosen to Binge Race during their Netflix tenure, and the only thing faster than their rate of watching is the rate at which this behaviour continues to grow.
Between 2013 and 2016 the amount of launch-day finishers increased more than 20 times over.
“There’s a unique satisfaction that comes from being the first to finish a story – whether it’s the final page of a book or the last, climactic moments of your favorite TV show.” says Brian Wright, Vice President, Original Series. “Netflix allows you to watch in a way you never could before, and there’s nothing better than seeing a show engage our members and ignite a passion for viewing.”
Whether for the love of one show (five members in the US have raced through all five seasons of “House of Cards” the day they were released) or the love of many shows (a member in France has already raced through 30 shows this year alone), viewers are embracing this new form of fandom the world over. But exactly where Binge Racers live (hint: everywhere) and what they’re watching (hint: everything) may surprise you.
Shows of all shapes, sizes, genres and formats are revving watchers engines. Sure 30-minute comedies like “Master of None”, “GLOW” and “Dear White People” are raced with speed, but hour-long thrillers, like “Stranger Things”, “House of Cards” and “Orange is the New Black”, and anime, like “The Seven Deadly Sins”, are consumed with fervour as well.
“Gilmore Girls: A Year in the Life” garnered the most global racers in its 24-hour debut. But the top spot varies slightly by country: “Fuller House” reigns supreme in Ecuador, and “Marvel’s The Defenders” takes the cake (er, The Hand) in Thailand and Korea.
While Binge Racers are watching fast in pursuit of glory across the globe, Canada clocks in with the highest percentage of 24-hour finishers following with Untied States and Denmark. Thai viewers, however, are not in the top 20 but Netflix shows the most favourite Binge Raced Shows in Thailand turns to be “Marvel’s The Defenders” following with “Gilmore Girls: A Year in the Life” and “Santa Clarita Diet”.
Thailand had the highest per cent of Binge Racers globally for “My Only Love Song”
Binge Racing behaviour grew from 200,000 members in 2013 to more than 5 million in 2017 (as of September). Top shows were identified as those with the largest number of Binge Racers globally. Binge Racing ranking has no relation to overall viewership. Top countries were identified as those with the highest percentage of members who are Binge Racers. Binge Race ranking has no relation to overall country membership.