iflix, a subscription video-on-demand service for emerging markets, has released a revamped and improved user experience as well as new features.
The upgrade represents the latest evolution in iflix’s world-class service with an all-new focus on individual customer experience.
New channels, add and follow features enable significantly deeper personalised experiences and intuitive ways of discovering content, with improvements to speed and performance.
The “channels” feature combines the best of traditional pay television with the benefits of on-demand services.
Working with traditional studios and channel providers, iflix has created on-demand “channels” for users to enjoy on their terms, showcasing many of the world’s best and most exciting entertainment studios and brands along with users’ favourite content genres in a dynamic, engaging and easy-to-navigate channel interface, available for the first time in a digital non-linear service.
With new personalised onboarding, users can now select their favourite channels and receive recommendations optimised with their preferences and viewing history, as well as add TV shows, movies and channels to their iflix homepage.
iflix’s proprietary personalisation engine is based on internally designed algorithms taking into account local cultural nuances in each market and tested rigorously over a six-month period.
The result is a completely personalised, unique user experience for each individual, which allows them to surface more content in line with their interests from iflix’s vast library of thousands of international, local and regional TV shows and movies.
The new “follow” function lets users follow playlists curated by hundreds of their favourite people – popular influencers and celebrities – to discover new shows while voyeuristically keeping up with what their people have liked, watched or are watching.
Mark Britt, co-founder and CEO, said the launch represents an incredible milestone for iflix.
“This evolution begins to blur the distinction between traditional video on demand and traditional pay television.
“We are thrilled to be working with the world’s leading entertainment brands to create exciting new on-demand channels. These are not the channels we grew up with,” he said.
“We are in the golden age of TV for viewers, with thousands of great shows and movies available on demand.
“For the individual user however, sifting through immense catalogues of programmes and finding what you want has become more challenging than ever.
“Our new personalisation features now allow us to solve this dilemma by delivering recommendations specifically curated for each local user across our business.”
Since going live in May 2015, iflix has rapidly established a clear leadership position in emerging markets, setting a new standard for delivering a world-class streaming entertainment service, passionately focused on local customer experiences.
Over the last 12 months, the service has seen extraordinary growth across all segments of the business.
Now available to over one billion consumers across 20 territories throughout Asia, the Middle East and North Africa, iflix will make its world-class service available in Sub-Saharan Africa in the coming weeks.
Offering consumers a vast library of top Hollywood, Asian and Middle Eastern regional and local TV shows and movies, including many first-run exclusives and award-winning programmes, each subscription allows users to access the service on up to five devices, including phones, laptops, tablets and TV sets, for viewing wherever, whenever.