Universal Pictures celebrated the latest film in the “The Mummy” franchise last Saturday by erecting a 75-foot (22 metre), 7-ton sarcophagus at the Hollywood & Highland gateway in Los Angeles.
“The Mummy” star Tom Cruise was joined on stage by his fellow co-stars and director Alex Kurtzman to invite participants to enjoy The Mummy VR Zero Gravity Stunt Experience and The Mummy Escape Game at the complex.
The largest single vertical structure ever assembled at the gateway, The Mummy sarcophagus is an extraordinary feat of engineering that took two firms a total of eight weeks to construct, and scores of workers more than 160 hours to install.
“The Mummy Day marks Universal and RealD’s way of inviting guests to celebrate the massive and unexpected world of the film before it is released in theatres across the globe in a few weeks,” said Nick Carpou, President of Distribution, Universal.
“Ahmanet’s tale marks a thrilling twist on a timeless legend, and I can’t wait to welcome all our fans as this fearless warrior unleashes her power on today’s audiences.”
“The Mummy has been such a labour of love for the hundreds of cast and crew who have worked for the past few years preparing its big-screen launch,” Kurtzman added. “When we built Princess Ahmanet’s sarcophagus for production, we had no idea that a 15,000-pound replica of her ‘eternal’ resting place would one day find its home at the intersection of Hollywood & Highland. I can’t wait to celebrate her story with the fans”
“The Mummy is cinematically spectacular with extraordinary action and visuals that are even more stunning and memorable in 3D,” said Travis Reid, president of Worldwide Cinema and chief operating officer of RealD. “Erecting a massive at one of the world’s most popular tourist destinations is the perfect way to launch this epic event. The 3D in The Mummy is mind-blowing, and we can’t wait for audiences to experience it on one of our more than 29,000 RealD-equipped screens worldwide.”
The Mummy Zero Gravity Stunt VR Experience took viewers behind the scenes with Cruise and Wallis as they performed the intense Zero G stunt as seen in The Mummy. This immersive VR experience was enhanced by Positron’s Voyager platform, featuring custom engineering and software, guided 360-degree motion control, head-tracked 3D audio and haptic integration – allowing guests to experience the world of The Mummy in a way they could only imagine.
In The Mummy Escape Game, an immersive live-action fan experience that also made its world premiere at The Mummy Day, guests were be recruited as security guards and entered the sweeping story of The Mummy. They had to solve interactive puzzles to save mankind from the revenge of an ancient princess who has awakened in the current day. Ahmanet’s thirst for justice has spanned centuries, and players had to outwit the fearless warrior to survive. Turning the storyline into reality by travelling through multiple rooms, up to 10 players worked together within a 60-minute time limit to solve the puzzle and defeat the game.