The Walt Disney Company South East Asia has announced the appointment of country managers in three Asean countries to further strengthen its focus in high-growth markets.
Herry Salim, Veronica Espinosa-Cabalinan and Subha-Orn Rathanamongkolmas (Soupy) have been appointed country managers for Indonesia, Philippines and Thailand respectively and will report to the company’s managing director Robert Gilby.
According to the press release, this country level focus will further support Disney’s in-market partnerships, create localised creative content and accelerate fast learning of local trends and opportunities to serve fans of Disney, Marvel, Star Wars and Pixar. The new leaders will focus on building brand affinity through fan engagement and drive monetisation with a compelling portfolio of content across all Disney businesses.
“This new market-led organization will strengthen our local relevance, deepen key partnerships, and accelerate Disney’s digital footprint with some of the world’s most mobile and social consumers in these three countries,” Gilby said.
“Herry, Veronica and Soupy bring a deep understanding of our key growth markets in this region. With their experience and leadership, we will further enrich Disney fan engagement with our stories, brands and characters, and drive continued growth across our businesses,” he added.
Soupy is a senior executive in the studios entertainment business with more than two decades of experience in Thailand, Vietnam, Myanmar, Cambodia and Laos. Prior to this role, she was the managing director of the joint venture entity of Walt Disney Studios Motion Pictures and Sony Pictures Releasing International in Thailand where she held various roles since joining in 2003.
“I have enjoyed a long connection with Disney over the past two decades and am proud to lead the integrated team in Thailand. We look forward to serving Thai fans with unique local creative inspirations and experiences of Marvel, Star Wars, Pixar and most importantly, Disney,” Soupy said.