Athiwara “Toon” Khongmalai of Bodyslam, whose is well known for his charitable efforts to help Thais, is taking part in 7-Eleven’s campaign “Reduce A Plastic Bag A Day. Yes, You Can” aiming to turn plastic bag use into donations for Siriraj Hospital.
In his role as the campaign’s presenter, the 40-year-old rocker is encouraging Thais to reduce and stop using plastic bags and turn it into a donation of Bt0.20 per bag to Siriraj Hospital to support the purchase of medical equipment for Navamindrapobitr 84th Anniversary Building.
Tanin Buranamanit, managing director and chief executive officer of CP All Public Company, which operates 7-Eleven in Thailand, explains that each time a customer says no to a plastic bag, the number of bags reduced will be recorded in the system. Both the number of the reduced plastic bags and the amount of donations made to the Siriraj account will be shown on screen at the cashier counter, and can be tracked real-time on the 7App mobile application and the 7-Eleven Thailand Facebook page.
The new TV commercial featuring Toon Bodyslam, which plays with the word “promise”, makes the point that the best promise is the one that is achievable. The TVC will be broadcast via both offline media (television) and online channels (Facebook, Twitter, Instagram, Line and YouTube), as well as through in-store communication at 7-Eleven stores nationwide.
“Toon Bodyslam is one of the most popular artists in Thailand thanks to his philanthropic efforts to improve Thai society and in particular, his epic charity marathon ‘Step by Step’, which successfully mobilised resources from Thai people to raise funds for public hospitals across the country. This is another campaign that intends to alleviate environmental problems while raising donations for Siriraj Hospital. We truly believe that Toon Bodyslam can help communicate the core message of this campaign to our target audience effectively,” Tanin said.
The campaign will raise funds for Siriraj Hospital until February 28.
At the launch event of campaign, CP ALL also announced it was joining up with 13 leading organisations to collaborate in reducing and stopping plastic bag use. They are: the Ministry of Natural Resources and Environment, the Department of Environmental Quality Promotion, the Pollution control Department, the Department of marine and Coastal Resources, the Tourism Authority of Thailand, the Department of Local Administration, Bangkok Metropolitan Administration, Sustainable University Network of Thailand, the Green World Foundation, Mahasamut Patrol Thailand, Thailand Environmental Institute, Thai Volunteer Service, and Thailand Institute of Packaging and Recycling Management for Sustainable Environment (TIPMSE), and the Federation of Thai Industries.