Johnson & Johnson Vision, the importer of Acuvue contact lens has introduced the Acuvue Line Official Account as a new friendly communication platform to connect better with consumer and raise eye health awareness.
Thai consumers are increasingly communicating through online channels, especially the Line application, which now has more than 42 million Thai users. Johnson & Johnson has thus expanded its communication channel to customers across the country who are regularly using smartphones and Line so that they can keep up with new promotions and contact the brand directly. This can help the brand give out product information as well as special promotions.
Initial features that the brand will offer through the Line Official Account is a welcome new wearer program. The welcome offers include Bt400 eVoucher discount on their first purchase with a minimum of 2 boxes, follow through with a second eVoucher valued Bt500 for their next purchase with a minimum at 4 boxes of Johnson & Johnson’s premium contact lenses category.
Both eVouchers can be redeemed at 120 optical stores certified as “Acuvue Experience Center”, located in Bangkok and its vicinity, at upcountry shops in Chon Buri, Chiang Mai and Phuket.
In addition, through the Acuvue Line Official Account, customers can communicate and seek advice from Johnson & Johnson Eye Care Professionals about basic eye health care as well as get recommendations on choosing the right contact lenses and how to properly take care of the lenses through a personal chat function. Another highlight feature is the “Acuvue Experience Centre” list for consumers to receive eye care services including primary eye examination, contact lens recommendation, and free contact lens trial before purchasing at the certified optical stores.