With the aim of helping three million smokers who would like to quit in three years as a tribute to the late King Bhumibol Adulyadej, Johnson & Johnson (Thailand) recently launched the “Quit for King Campaign” in support of the lobby initiated by Ministry of Public Health in collaboration with the Thai Health Promotion Foundation (THPF) and Village Health Volunteer.
In 2016, Johnson & Johnson initiated a Quit Smoking campaign by providing advice from professional pharmacists at participating drug stores nationwide. Following a successful campaign last year, the company has extended the campaign to encourage more smokers to use the benefits of this application to quit for good as a tribute to the late King Bhumibol Adulyadej. The Smoke Free app gives users a variety of support tools when they are on the go, including advice, suggestions, and tips to help them tackle every aspect of their stop-smoking journey - from handling cravings to boosting motivation. When smokers intend to quit for good, the application can help track their smoke-free days and how much money they’ve saved; learn all about their cravings and triggers to help them quit; accept challenges and achieve milestones along the way, with interactive distractions that help them when cravings strike. Smokers on their quit journey can also call on their Team Incredible – the people they know who will keep them on track.
Commenting on the programme, Community Pharmacy Association (Thailand)’s Dr Sirirat Tunpichart, said: “Smoking has become a serious health threat and concerted efforts are needed to deal with it. It is our responsibility to provide aid, follow up and support to smokers who intend to quit. Smoke Free TH by Johnson & Johnson (Thailand) will be very helpful for optimising our community pharmacist education programmes and enhancing the performance of our smoking cessation clinics (a nationwide network). We are proud to support the Three Million Three Years Quit for the King Campaign and look forward to contributing in a meaningful way to support the campaign goals for smoking cessation in Thailand
The app is available now on Google Play.