Panchanok Jitchinakul of Siamgems Heritage, centre, greets Miss Thailand World Nicolene Pichapa-Limsnukan, Prommate Nathornthong of the Tourism Authority, third left, and Kreingkrai Kanjanapokin of Index Creative Village.
Panchanok Jitchinakul of Siamgems Heritage, centre, greets Miss Thailand World Nicolene Pichapa-Limsnukan, Prommate Nathornthong of the Tourism Authority, third left, and Kreingkrai Kanjanapokin of Index Creative Village.

That’s quite a necklace!

lifestyle October 26, 2018 01:00

By THE NATION

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Siamgems Heritage celebrates its success in suitably grand style with an exhibition that includes a Bt39m phoenix bauble



It’s called “Heavenly Bird of Siam” and it’s worth Bt38.8 million.

This is a brooch you really ought to see.

It’s on display at Siamgems Heritage’s Thai Gems and Jewelry Interactive Edutainment Museum and jewelry retailer on Bangkok’s Pradithmanutham Road.

Until November 19, Siamgems Heritage is celebrating its 56th anniversary and its successful transition from jewellery retailer to retail travel destination.

Part of the fun is a chance to win prizes valued at a combined Bt6 million.

 

The museum’s hall of fame, with its twin golden statues of elephants representing a bull and calf, has been turned into a legendary scene from Thai literature. 

The sacred Anottata Pond is there, in the middle of the Himava Forest, with a model of Mount Meru surrounded by seven kinnaree. 

The scene shows the kinnaree Manora, who’s been kidnapped and given to King Su Thon. The story symbolises the obstacles that couples endure together and in turn reflects the impediments that Siamgems Heritage has had to overcome to reach its present strength.

“For 56 years, Siamgems Heritage has always had the support of the government and its business partners,” says senior vice president Panchanok Jitchinakul. 

 

Nicolene models the "Heavenly Bird of Siam."

“We were one of the pioneers in jewellery retail in Thailand, meeting the needs of foreign tourists. We’ve grown into one of Thailand’s leading centres of education about Thai gems and gems from all over the world. We enjoy being among those who support the government’s efforts to enhance our industry and the tourism industry by meeting international standards.”

In fact, Prommate Nathomthong, a deputy director of the Tourism Authority of Thailand, was on hand at the anniversary exhibition’s opening for a discussion on the evolution of Siamgems Heritage.

Joining him were Kreingkrai Kanjanapokin, founder-chief executive of Index Creative Village, and Miss Thailand World 2018 Nicolene PichapaLimsnukan.

 

The new Siamgems Heritage exhibition continues into mid-November.

“The jewellery industry is highly significant for both business and tourism in Thailand because it creates value and pride in Thai craftsmanship,” Prommate said. “Siamgems Heritage is one of the greatest jewellery retailers in Thailand and has taught us all about the process of making gems and jewellery. It’s made us realise the importance of Thai gems.”

Kreingkrai said the company’s major challenge is in providing useful and reliable information about products and services. 

Nicolene pointed out that a museum is a storehouse for Thai history and culture, extending from the past to the present day, a place where everyone can learn and experience new wonders.

“Heavenly Bird of Siam” is a necklace of rubies and diamonds inspired by the mythical phoenix – the sacred bird symbolising resurrection and immortality. 

Nicolene happily modelled the necklace, with the avian pendant of 18k gold affixed with a 10.03k ruby in the centre. Surrounding it are more than 200 rubies, totalling 28.6k, and 9.26k of diamonds. 

In “Grand Lucky Dip”, anyone whose purchases top Bt56,000 in value get to play the lucky dip, with prizes totalling Bt6 million in value.