Line introduces Line Square, a real-time community integrated with Line’s chat app, allowing users to meet new people and share ideas of common interest, bring a range of topics to life and enhance the digital citizen community.
Ariya Banomyong, managing director of Line Thailand said: “Powered by our massive user base of 42 million users in Thailand, Line sees an opportunity to bring people who have the same interests together, building up communities by using our platform as a space where people get together, share ideas and update trends on their favourite topics. Line Square will be the largest real-time community in Thailand where users can access various communities, share ideas and engage with topics. It will serve as an all-in-one community platform integrated with Line’s chat application so users don’t have to log in to another website to connect with communities.”
Access to most of the web communities in Thailand is scattered, she added. Users need to look for their preferred communities by themselves and go through various platforms. There is no main hub that would allow them to choose the community based on their interests. Interaction within most communities in Thailand is still based on one-way-communication by posts and comments only, lacking real time engagement for users.
Line Square expects to become a massive community platform, offering users easy access to various communities within, and ease of use with a user-friendly experience. Simultaneous post-and-chat features allow users to interact freely either to discuss or share opinions instantly with new friends by the Chat feature, or to keep up-to-date with the latest movements of your favourite topics from the Post feature.
Tailor-made topic is also a highlighted feature. Line Square allows users to create a main topic while numerous sub-communities in the form of chat rooms can be generated under the square and customised freely by user’s preference to make the community more fun and specific.
For example, fans can create a square for a certain K-Pop boy band consisting of various chat rooms defined by objective (such as “Schedule update”, “Gossip news”, “Fan art” and “Event gallery”), or a popular running community group ‘Wingnaidee,’ which ranks highly as Top Trends in Line Square, divided into sub-communities by specific areas, such as “Wingnaidee@Suanrodfai”, “Wingnaidee@Chatuchak” and “Wingnaidee@Chiangmai”.
Once Line users in Thailand update the Line app to the latest version, the Line Square will appear in their friend list or timeline. To join the community, users do not need to reveal their private information or their actual Line ID when selecting their profile photo and nickname in each square. They can invite people to enter a Square by using a URL or QR code. In addition, users can join any existing chat room they would like.
To ensure safety, Line has implemented a variety of security measures. For example, users can report any inappropriate content, including text, images and videos. In addition, Line Square has an internal monitoring system, automatically filtering banned words and reporting people who post inappropriate content.