Siam Discovery is opening a new zone called Discover Thai as a destination for gifts and souvenirs with the attention on a premium and diverse selection of products.
Spanning 437 square metres on the fourth level, the zone offers over 3,00 items, including spa and beauty products, souvenirs, lifestyle products and Thai herbs, food and snacks.
Based on the concept “Celebrate Localnity (local-community) Everyday Thai Gift”, Discover Thai was created as the answer to the unmet need identified in studies on customer behaviour and consumer insights.
“Thai customers want to find suitable gifts for their foreign friends or business partners, while foreign tourists want to buy memorable Thai souvenirs to take home.
“However, they were often unable to find a one-stop destination that could fulfil all their needs in terms of product quality, price and design,” said Usara Yongpiyakul, chief executive officer of Siam Piwat Retail Holding Co.
The spa products are selected for high quality and well-designed packaging, reflecting Thai values and perfect as premium gifts. The available brands include Bath & Bloom, Akaliko, Shidara, Pranali and Urbanban.
The beauty products include leading Thai brands of cosmetics and skin nourishment products such Mistine, Voodoo, ELE, Snail White, Ramayana and Water Angel.
Lifestyle products are made from natural materials found in Thailand and reflect local wisdom, but are designed to suit modern international lifestyle trends.
Examples of the products in this category are Parcharakorn’s scarves and ties, Busaba’s Pa Kao Ma-inspired products, Siam Original’s modern jewellery made from authentic silver, Shadara’s spa clothing, Eleph’s elephant bags, Juno’s contemporary Asian bags, and Siam Bronze Factory’s bronze, stainless and copper works.
Souvenirs are elegantly designed and meticulously crafted with a unique Thai appearance and a modern touch. The selection of souvenirs includes T Original’s Bangkok magnets, Op Post Card’s postcards with stylish designs, and T Jack’s pop-up cards featuring famous Bangkok’s landmarks.
Herbal products reflect Thai wisdom in medicinal properties of local herbs. The world-famous herbal products available include Tiger Balm products, Siang Pure ointments, and Jan Hom massaging oil.
Food and snack products accurately represent authentic Thai culinary traditions that have become global hits.
They include Thai Aree’s beef noodle, Tom Yum soup and paste, Maetuk’s dried Som Tam papaya salad, Mon Chan’s Pla Ra source and dried Khanom Chin noodle, Spice Story’s Tom Yum paste, pepper and other spices, and Happy Plus’s DIY durian and coconut milk ice cream.
There are also snacks of various popular Thai brands such as Freppy, Tamarind House, Almilk, Benefruit and J Fruit.
“Not only is Discover Thai offering a thoughtful and wide selection of gifts and souvenirs based on the needs of customers, we are also providing services to deliver these products to the tourists’ hotels. This will allow our customers to carry on with the day without having to bother with bags,” added Usara.
For details, visit www.Facebook.com/siamdiscovery or call (02) 658 1000.