Shilla comes to Hong Kong

lifestyle June 22, 2018 01:00


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The Shilla Duty Free, one of the world’s leading travel retail companies, celebrates the grand opening of its retail stores at Hong Kong International Airport following a successful six-month soft launch period.

The opening event, slated for next Thursday (June 28) will features the unveiling of the full Beauty & You concept, and a spectacular K-pop celebrity guest lineup to mark the occasion.

The Shilla Duty Free’s Beauty & You concept will deliver a comprehensive beauty retail experience while ‘Beauty’ and ‘You’ together represent beauty tailored to each individual consumer and the infinite combinations of a multitude of brands. A list of premium brands new to Hong Kong International Airport include David Beckham’s global grooming brand House 99; the best of Korean and Japanese brands like The History of Whoo, su:m37o, Three, ReFa; imagemaker Nars; Italian crafted luxury leather goods labels and accessory brands Bresciani, Maglia Francesco amd Victrix; as well as fashion accessory brands like Alexander McQueen and Didier Dubot.

More than 60 new brands will join the extensive brand selection in offering an enjoyable shopping experience for travellers.

Representing how modern, travel-savvy customers shop, the new retail stores have incorporated a blend of branded and non-branded counters, as well as engagement zones where brands and categories come together under a single umbrella. These special lifestyle and themed areas are designed to enhance the retail experience through engaging customers interactively into immersive experience spaces. They include Elements – an area dedicated to gentlemen-specific products, New Generation – a section showcasing the best of Korean and Japanese cosmetics and perfume brands, and a dedicated Curated Zone where featured themes and trendy looks merge into one showcase with perfume, cosmetics and fashion products for our customers to enjoy.

Hong Kong International Airport serves more than 70 million passengers annually and 1,100 aircraft daily. Hong Kong’s proximity to other Asian countries and mainland China also makes the airport a powerful and promising hub for duty free sales.