Thai Smile is celebrating the success of its sports marketing campaign by supporting Ratchaburi Mitr Phol football club for the second year to raise brand awareness among a new target group.
The airline recognises the potential growth of the club and is also working to reinforce its brand image as a leading regional airline of Asia Pacific that provides full services and focuses on developing quality and standards of excellent services along with value for money.
“Thai Smile has been one of the partners supporting Ratchaburi Mitr Phol FC since the end of 2017 and can see its potential growth in every respect. Thai Smile has planned to launch a more aggressive marketing campaign to communicate with new target groups through sponsoring sports,” said Chatchai Panyoo, the airline’s acting chief executive officer.
“We want to promote sports among youths to support and inspire the new generations to play sports and create useful activities through various kinds of sports. This year, we have chosen to support football because it is a universal sport, regardless of gender and age, and it is also a popular sport globally.”
“For more than six years, Thai Smile has served passengers with smiles and comfort throughout the journey and we continue to expand our new routes continuously as to meet the demand and accommodate the number of passengers,” he said.
Thai Smile currently operates 10 domestic routes to Chiang Mai, Phuket, Khon Kaen, Chiang Rai, Hat Yai, Ubon Ratchathani, Udon Thani, Surat Thani, Narathiwat and Krabi, and a cross-regional route from Chiang Mai – Phuket. It also offers 18 international routes to Yangon, Siem Reap, Penang, Changsha, Chongqing, Zhengzhou, Gaya, Varanasi, Jaipur, Lucknow, Mandalay, Vientiane, Phnom Penh, Kuala Lumpur, Kaohsiung, Luang Prabang, and Mumbai as well as from Phuket to Guangzhou.
Thai Smile plans to increase the frequencies of domestic routes and launch new international routes in the near future. It recently brought home the Best Airline in Thailand and the Best Airline in Asia for the second consecutive year with the award for the Best Seat for Economy Class Airline in Asia based on TripAdvisor reviews.