Krungsri Ayudhya Card Co led by its senior vice president of marketing Chaiyapol Glitayawanit recently launched the “Up Taste with Signature” programme, introducing a book for foodies and travel lovers with exclusive privileges for its cardholders.
The book, “50 Thailand’s Signature Tastes by ML Parson Svasti”, presents Thailand’s top 50 eateries, guaranteed by food guru ML Parson, with special privileges for Krungsri Signature and Krungsri Exclusive Signature cardholders.
At the launch event at Sri Trat Restaurant on Sukhumvit Soi 33, Parson shared his fun stories about his quests for delicious food in Thailand. He was joined by honorable guests and celebrities who love travelling and dining, among them Dan Hetrakul, Praedao Panichsamai, Siripaka Karnasuta and Pirachai Bencharongkul.
“The company launched the first Up Taste book in 2016. The 2016 version collected special privileges offered by 50 premium Japanese restaurants both in Bangkok and Japan, and was well-received by our members. To continue offering the best dining experience this year, we have created Up Taste Vol. 2 suggesting 50 top eateries in Thailand which serve great food, have a nice atmosphere, and are well located in major provinces throughout the country. The highlight of the book is the real experience of ML Parson, a food guru who has actually been to these places. The eateries mentioned in the book also offer special privileges with up to 30-percent discounts,” said Chaiyapol.
The book will be sent to 8,000 Krungsri Exclusive Signature and Krungsri Signature card members who are top spenders in the dining category. The e-book version is also available for download at www.krungsricard.com/th/up-taste.