Warner Bros Consumer Products (WBCP) and GES, producers of the internationally touring “Harry Potter: The Exhibition”, are introducing “Christmas in the Wizarding World”, the newest Harry Potter-themed retail experience, which will make its international debut at Siam Paragon on December 17.
The unique shopping experience will feature a specially curated selection of Wizarding World-inspired merchandise, which will be on display and available for purchase in a holiday-themed setting designed to dazzle families of all ages.
“Christmas in the Wizarding World”, which is open for a limited time only, will be reminiscent of the setting and atmosphere of a wintry Hogsmeade village. Complete with an extensive wand assortment, film-inspired window displays and interactive elements, the themed shopping experience is sure to be a hit with fans of JK Rowling’s Wizarding World. Key features of the experience include:
>> A wide selection of Harry Potter and Fantastic Beasts and Where to Find Them inspired merchandise, perfect for holiday gift-giving.
>>Specially designed holiday ornaments and stockings
>> Hogwarts school robes
>> Fan-favourite plush owls
>> Wands, jewellery and branded collectible
Ollivanders will be outfitted with soaring shelves of hundreds of precariously stacked wands boxes, where shoppers will be able to experience a holiday surprise with the help of the Wand keeper.
A memorable photo opportunity, featuring a selection of background options from the “Harry Potter” films and “”Fantastic Beasts and Where to Find Them”, where guests can purchase a keepsake of their Christmas in the Wizarding World experience.
An interactive Quaffle Toss game, where guests can score a goal amid a colourful display of Quidditch-themed attire and accessories.
Throughout the retail experience, animated windows will bring the iconic shops from the films to life, delighting fans and shoppers alike
“Christmas in the Wizarding World will redefine the traditional shopping centte holiday offering by creating a themed retail experience inspired by one of the most beloved brands of all time, Harry Potter,” says Eddie Newquist, chief creative officer of GES. “We’ve recreated the magical settings of Hogsmeade village and will bring it to the fans and families in Thailand, so they can experience this innovative retail environment.”
Find out more at www.SiamParagon.co.th.