Leading developer of residential properties AP (Thailand) has just launched a new social campaign “The Smallest Space to Save Lives” under which it is installing automated external defibrillators (AED) at some 40 condo projects that will benefit more than 25,000 families.
The campaign underlines the company’s efforts to bring better quality living to a broader society as it raises public awareness of the threat from “sudden cardiac arrest’, or SCA, which can claim lives regardless of gender and age. The company will also join a campaign to pass on basic life support knowledge to the public to create awareness of the importance to take proper and immediate action to save victims of sudden cardiac arrest.
Statistics show that SCA is the third leading cause of death (after cancer and accidents) and accounts for 54,000 deaths annually in Thailand – that’s 6 deaths per hour on average.
Installation has already started and AP is encouraging society to turn small sections of space into a lifeline for victims of sudden cardiac arrest. AP has also donated AEDs to Ban Bang Khae Social Welfare Development Centre, Sathorn Pier and Thonburi Civil Defence Volunteers Centre to benefit the public during sudden cardiac arrest emergencies.
“Sudden cardiac arrest can happen to people of any gender and age without any advance warning. It is vitally important that SAC victims receive immediate help during this life-and-death situation. AP attaches great importance to creating value in the smallest of spaces to improve and enhance the quality of life. We have allocated 0.1 square metre as a life-saving area in our condominium projects. We receive basic data support from our partner Mitsubishi Estate Group of Japan where AEDs are standard life-saving equipment that can be found in crowded areas such as public spaces and residential areas. Altogether Japan boasts over 600,000 AEDs - the most in the world,” says Vittakarn Chandavimol, Chief Business Group – Condominiums, AP (Thailand) PCL.
“AP currently has almost 40 completely built condominium projects that are under the management of Smart Service and Management. For new condominiums slated for completion in 2017 onwards, we have allocated the space for the life-saving equipment,” he adds.
All the 40 AED-installed condominium projects will be supervised by 300 officers from Smart Service and Management. All have been trained in basic life support by Thai Secom Security and the Thai Resuscitation Council of the Heart Association of Thailand under Royal Patronage. Each condominium complex will have officers on duty 24 hours a day to help residents who might suffer sudden cardiac arrest
“Our study has found that since sudden cardiac arrest often occurs outside the hospital, it will be difficult for the patient to reach the hospital within 4 minutes, the time it takes to promptly save an SAC victim. Therefore, to reduce death from sudden cardiac arrest, the general public should be trained in life-saving techniques to allow them to provide immediate first aid. Ideally, AED equipment should be installed at points readily accessible to all,” says Pol Maj Gen Dr Sopon Krisanarungsan, Chairman of the Resuscitation Foundation and Advisor to the Thai Resuscitation Council.
“I admire AP (Thailand) for playing a part in contributing to the quality of life for people in Thailand with its initiative of installing AED equipment in its projects. It makes people aware of the unseen threat that is close to them. If everyone has basic life support knowledge, and knows where to ask for help, deaths can be dramatically reduced. The specialized agency, namely the National Institute for Emergency Medicine (EMIT) can be reached via the number 1669 and help reduce losses,” adds Pol Maj Gen Dr Sopon.
For more information on the campaign, go to www.SmallestSpaceToSaveLives.com.