Popular chocolate treats M&M’S invites Thais to enjoy life to its fullest with the launch of a new campaign. Realising how screen-time plays a remarkably large role in the lives of most Thais, the brand is introducing its Screen Bite Awards 2017, offering a chance to turn simple screen-time fun into an exclusive experience of a lifetime.
All Thai on-screen content consumers can submit their “reaction-to-the-content” to the campaign website and earn votes, as they go up against fellow consumers from Malaysia and the Philippines for the win. Only one reacting rule applies, and that is to have the reacting scene inclusive of M&M’s consumption. The race has three categories to meet different appreciations of screen-time fun. Campaign participants can decide on the content to watch and react upon based on their own interests – adorable heart-warming contents, hilarious laugh-out-loud contents and heart-stopping contents. A trip for two to Universal Studios in Osaka, Japan goes to the entrant who receives the highest votes.
The Thailand launch of M&M’S latest regional consumer rewarding activity was made through a Facebook live streaming event led by noted singer Nalin “Sara AF3” Hohler, who demonstrated how to make reaction contents for submission to all three campaign categories.
To enjoy Sara’s video and learn more about how you could win, go to https://youtu.be/BrpUrsmNcCQ
Submissions are open until August 22.
How to Join
>>> Watch any on-screen content and have your favourite packet of M&M’S ready.
>>> Record your reaction (with M&M’S) as a photo or video.
>>> Visit www.screenbiteawards.com to submit your reaction.
>>> Choose a category that suits your entry best; #BestXOXO – for romantic moments, #BestLOL – for funny moments, and #BestWOW – for wow moments
>>>Upload and submit.
>>> All entries must visibly contain the consumption of any packet of M&M’S
>>> Videos must be no longer 20 seconds, clear and audible.
>>> No late entries will be accepted.
Two entries per country will be shortlisted by the official M&M’S judges for each category. Public voting will open from September 7 to 21. Visit www.ScreenBiteAwards.com to find the shortlisted reactions, see where Thailand is on the rankings, and vote for your favourite entries. You can vote for one entry per category per day. The winner will be announced on September 29.
For details, go to the “mmsthailand” page on Facebook.