Vogue Thailand continued with its mission to bring the Thai fashion scene to global recognition with the recent holding of the fourth consecutive “Vogue Gala”, which saw traditional fabrics from local sources all over Thailand being made into fashion masterpieces by 15 globally renowned super brands.
The masterpieces were then auctioned off to raise funds to benefit talented and aspiring Thai designers, allowing them to develop their creative skills and commercially launch their careers, and this year raised a very respectable Bt2.3 million.
“The previous three Vogue Galas were a great success, and we are proud and delighted that world-class designers share the same perspective as Vogue Thailand and continue to support us every year,” said Siri Udomritthiruj, chief executive of Serendipity Media and the magazine’s publisher.
“We are proud to be part of the effort to present Thailand’s exquisite traditional fabrics to the people in the fashion industry, showing that these unique textiles that can be transformed into much more than most people expect.”
Editor-in-Chief, Kullawit Laosuksri, was equally as enthusiastic. “This year we are excited to have 22 masterpieces from 15 super brands, including Biyan, DVF, Eugene Riconneaus, Jimmy Choo, Kate Spade, Lulu Guinness, Manish Arora, Nasha, Penta, Motif Furniture, Roger Vivier, Roxherm, Tod’s, Tory Burch, Van Cleef and Arpels and Vatanika.
“Each brand creates contemporary, unique and attractive masterpieces from various styles of traditional Thai fabrics, sourced from all over the country, including items like clothes, bags, watches and lamps,” he noted.
This year’s highlight saw Vogue Thailand and Tourism Authority of Thailand co-presenting the “Thai Fabric to the World” exhibition, with a short documentary showing the journey of Thai fabrics from the villages until they are sent to the participating designers to be transformed into masterpieces that cannot be found anywhere else in the world. The event also included special showcase of cosmetic brand Sulwhasoo, with bags, containers and packages of Sulwhasoon serum inspired by traditional Thai fabrics.