Luxury on four wheels

lifestyle April 08, 2012 00:00

By Pattarawadee Saengmanee
The N

4,818 Viewed

Online shopping site Reebonz touts its goods on a truck tour on Thailand

You no longer need fly to Europe for the best shopping in the world. In fact, you don’t even need to leave the comfort of your air-conditioned room. That’s because premium shopping online club Reebonz Thailand allows you to check out the latest fashion products by many world-class brands under a concept “Luxury you can afford”.

Operated by Somkiat Chaisuparak and his Singaporean partners, the website was launched back in 2009 in Singapore and has proved popular with local shoppers, not least because it offers the same goodies at 20 per cent cheaper than the flagship stores and allows and also allows payment by instalment.

Thanks to the wide diversity of choice, it now has more than 70,000 members from Malaysia, Indonesia, Taiwan, Hong Kong and Australia. Last year, it expanded its operations to Bangkok under the name of Reebonz Thailand and opened a multi-brand showroom in Italthai Tower.

Last year, Somkiat spent Bt20 million on his Reebonz Mobil, a 40-foot-truck that is actually mobile luxury boutique stocking more than 100 elegant genuine leather bags from 25 famous labels.

To promote the website, the truck will tour and stop at many popular community malls and office buildings around town. Pedestrians can see what’s on the shelves through a big mirror while shop assistants guide customers through the new arrivals.

“Actually, we’re a private shopping online club for members only. All our products are imported legally through Reebonz’s main warehouse in Singapore and come with warranty certificates to assure customers,” Somkiat says. “We provide luxury merchandise from both new and previous collections. Reebonz Mobil will tour not just Bangkok but also Chiang Mai, Phuket and Khon Khan.

The truck shelves are lined with genuine leather handbags, wallets and clutch bags as well as high-end wristwatches and high-heeled shoes. Brands include Bottega Veneta, Prada, Gucci, Givenchy, Nine West, Weekend Galore, Light and Easy, Mulberry, Yves Saint Laurent, See by Chloe, DKNY, Marc Jacobs, Miu Miu, Tod's and Proenza Schouler.

Also for sale are products by Coach, Balenciaga, Celine, Fendi, Salvatore Ferragamo, Loewe, Zafliani, Fossil, Tommy Hilfiger, Calvin Klein, Tory Burch, Fancy Schmancy and Proenza Schouler. Accessories for men by Prada and Gucci are also on offer.


For more details, visit Call (02) 716 1222-4, (081) 987 5856.