12 years of simple elegance

fashion April 17, 2019 01:00

By THE NATION

9,205 Viewed

Thai fashion brand Victeerut marks its anniversary and welcomes its founder home



AURAPRAPHAN “Pang” Sudhina-raset, creative director of the fashion label Vickteerut, welcomed back the brand’s globetrotting founder Teerut “Vick” Wongwatanasin and celebrated its 12th anniversary with a fashion show dubbed “Vickteerut 12th” at the charming and secluded warehouse ATT19 on Charoen Krung Soi 30. 

             Teerut “Vick” Wongwatanasin and Aurapraphan “Pang” Sudhina-raset

Resuming his position with the fashion house, Vick introduced his new collection “To Infinity and Beyond” for the spring-summer season, highlighting the brand’s signature designs and revamping them with exaggerated volume, ruched fabrics, pleating, over-sized cuts and down-lining.

While maintaining the minimalist approach and graphic identity for which the brand is known and loved, Vickteerut offered unexpectedly feminine pieces that were smart rather than sweet. Statement pieces included a puffy coat in paper-effect fabric paired with a long pleated ruffle skirt, a tulle bodysuit worn with pinstripe cargo trousers, a cotton blazer with pleated hem and matching pleated long tiered skirt along with throw-on-and-go pieces like oversized silk organza shirts with utility pockets matched with silk organza pleated shorts, striped bishop sleeve safari blouses worn with straight leg trousers and sleeveless tweed blouse paired with tweed skinny shorts.

Elegant cocktail dresses underlined the theme “simplicity with a feminine edge” in modern time-tested silhouettes as Vickteerut thanked its faithful fans for the last 12 years. 

 “I took a long break to re-energise myself and thought about trying something new. Pang asked me to join her in this collection. This time, my perspective is different,” Teerut said.

“Of course, our brand’s identity remains strong, but I want to see modern touches and new elements, from materials to techniques. By new I don’t mean strange or impractical. When it comes to fashion, there’s no right and wrong. It really depends on the person to mix and match and have fun.

“In this collection, we’ve revamped classic looks by Vickteerut, adding modern touches to them. We have a clear vision of Vickteerut women. When speaking of Vickteerut, you think of something modern but minimal. One of the biggest challenges is this fashion show, which is the first time for me to really unleash myself. I used new materials and innovations to make the clothes in this collection striking, unusual and practical.”

As part of the celebration the brand was joined by nine renowned photographers, namely Nat Prakobsantisuk, Pansiri Siriwetcha-pan, Surasak Ittirit, Jutharat Pornmuneesunthorn, Thananon Thanakornkarn, Waroon Kieattisin, Pisid Whangvisarn, John Tods, and Naruebes Vadvaree, to present a special fashion photography exhibition. Their images illustrate the spirit of Vickteerut’s women through elements and clothes from different collections, portraying the brand in unique perspectives.

 The exhibition also reflects the brand’s fashion evolution. 

 “We wanted to present a fashion show and invite photographers who have worked with our brand to interpret Vickteerut’s women through photos. For the ‘To Infinity and Beyond’ Collection, we’ve worked really hard to make it contemporary while still retaining Vickteerut’s DNA. And because we wanted it to be different, memorable and impressive, so selecting the right venue was crucial,” Aurapraphan explained.