The luxury French brand introduces its newest collections including jewellery and perfume
ACTRESS and fashion icon Urassaya “Yaya” Sperbund, who is also the face of Louis Vuitton Thailand, recently joined with the French luxury brand’s general manager Laurent Barrere in hosting an exclusive party and a private preview of the Women’s Pre-Autumn 2019 collection by Nicolas Ghesquiere and Virgil Abloh’s Men’s collection.
The event, which also showcased the brand’s leather goods, accessories, fragrances, watches and fine jewellery was held at One Bangkok.
Yaya is one of the 17 celebrities taking part in the new Vuitton campaign alongside Thandie Newton, Michelle Williams, Doona Bae, Alicia Vikander, Jennifer Connelly, Ruth Negga, and Laura Harrier, Kelsey Asbille, Indya Moore, and Zhong Chuxi.
The Bangkok show focused on Ghesquiere’s creations that come in an epiphany of colours. City met country in a wardrobe that constantly swung between a weekday urban attitude and clothes for a weekend getaway in a wild mix of prints, flower motifs and animal graphics.
Floral blouses, streamlined carrot trousers, rounded coats, pleated skirts, preppy pussy-bow blouses and oversized jumpers offered a happy clash of genres for a sophisticated yet spontaneous look.
The brand also presented an original version of its monogram, “The Monogram Giant”, on its iconic bags, such as The Boite Chapeau and The Cannes.
For the guys, Abloh investigated the nature of the intermediary clothing line and stressed his belief that trendless and timeless garments and accessories are key to any wardrobe.
Adopting the cultural melting pot of Tokyo as an overall motif, he presented wardrobe staples and colours that drew on everyday Japanese uniforms found in public service, outdoor pursuits and sports. Even the graphics paid homage to Japan.
Actor Sunny Suwanmethanont modelled the menswear alongside Jinjett “Jaonaay” and Jakrapat “Jaohkun” Wattanasin.
Windbreakers, shirts and t-shirts adorned in multi-emblems hinted at the jackets worn at boating competitions. Trench coats and parkas in navy Japanese raincoat fabric or black leather echoed the dress code of watersports alongside a bright blue lightweight hooded leather parka. Bomber jackets associated with collegiate dressing came in purple Japanese check or taupe fox fur, while a black leather aviator jacket was illuminated in white shearling and python tapes. The collection’s take on a fleece jacket was a blouson in off-white felted shearling with red velour pockets.
Abloh debuted a three-dimensional extrusion technique across outerwear, tailoring and harnessing in navy and orange and reflecting the idea of protective clothing that swaddle and swathe a boy in the first stage of his life. Tailoring was built on the previously established signature crease with blazer, trousers and harness making up a new take on the three-piece suit. Trousers featured ankle splits, in interpretations of cargo classics or with inside-out pocket detailing.
Louis Vuitton also presented the new fine jewellery collection dubbed “B Blossom”. The star-shaped flower’s iconic design created by Georges-Louis Vuitton in 1896, has been reimagined and emboldened in the guise of a stylish spherical stamp to meld attitude with playfulness. Illuminated by diamonds, the pink gold and yellow gold range of rings, bracelets and cuffs, earrings, pendants and chain necklaces radiated the iconic flower’s rebirth.
Seven playful rings offered a versatile interpretation of the House’s iconic design. Worn as single rings or stacked, they are available in malachite, onyx, white agate, pink opal, diamonds or plain gold in both yellow and pink gold.
The collection also looked at geometric interplay by introducing a bead and a pendant monogram flower, set inside a single walled frame to be worn on short and long necklaces and bracelets. With earrings to complement the contrasting shapes, these talismans added a minimalist feel to the iconic design.
Another highlight of the event was the new Watch Collection “Tambour Horizon”, a unique connected experience that fully encompasses Louis Vuitton’s spirit of travel, craftsmanship and creative values. Building on the previous models, this Tambour Horizon collection boasts a new element of design, new materials and new colours, taking user experience, functions and technical innovation further than ever before. Embodying Vuitton’s art of travel, the Tambour Horizon watch enriches the “May Travel” experience by grouping all of your travel information together in one piece.
Lastly, Louis Vuitton presented three new perfumes – Sun Song, Cactus Garden and Afternoon Swim – all underlining the feeling of summer.