Listed as one of the luxury brand at new shopping destination Iconsiam, the Italian brand, Fendi, is the latest to celebrate the new location with its third boutique in Thailand and the biggest Fendi in Bangkok.
Among the special guests invited to the opening were actress and friend of the brand, Davika “Mai” Hoorne, Mew Nittha, Mint Chalida, Min Pechaya, Nine Naphat, Boy Pakorn, JJ Kritsanapoom, Captain Chonlathorn, Thanaerng Kanyawee, Jing Jing Yu, Fang Thanantorn, Faye Pornpraween , Sonya Singha, Piraya Singha, Duang Poshyanonda and Lexie Na Thalang.
The space is characterised by warm colours, with a clean, modern and contemporary feel to embody the innovative spirit, creativity and penchant for quality for which Fendi is known. The facade is a stunning ivory limestone featuring multiple different textures and an iconic square pattern whilst the interiors feature classic champagne metal shelves with white-and-gold handmade stucco background highlights, against a handcrafted 3D plaster wall.
The Women’s Accessories area is characterised by softer earth tones and sophisticated pale pink carpets and features signature handbags, small leather goods and fashion jewellery. The second room displays the women’s ready-to wear selection with two armchairs created by Cristina Celestino and a console table by Thierry Lemaire in light blue completing the decoration. A patchwork fur tablet, “Pioggia di Colori’, from the Fur Atelier archives, and sketches by Karl Lagerfeld are framed throughout the boutique in subtle nod to the heritage and prestige of the house.
The Men’s universe, wrapped in warmer, grey and blue hues, more intense and sharper colours has a very different atmosphere. The furniture includes a rosewood console, a coffee crystal table with rosewood and brass details, and a textured armchair.