A long-time favourite with Bangkok shoppers, Gucci recently opened a new store at Siam Paragon, offering a wide selection of men’s and women’s ready-to-wear, handbags, shoes, accessories, watches, jewellery, eyewear and fragrances, and a temporary service corner dubbed Gucci DIY.
From the outside, the store’s mustard yellow boiserie is visible through the mall’s distinctive glass facade. The interior is discreet, with velvet armchairs and vintage dark wood furniture offsetting harder surfaces and industrial elements, and offering a warm and relaxed welcome to customers. Contemporary luxury is suggested through the use of beautiful materials and spare use of the space. In keeping with the elegant and contemporary eclecticism that characterises Gucci’s collections, the store combines traditional and modern, industrial and romantic.
The DIY service finishes today though it will be available online later. It features bomber jackets in silk and in reversible style, in models with embroidery and patches, and in different single-colour options. The denim jackets are in 14 oz Japanese denim and come in two washes and two fits; they can be lined in either silk or shearling, and are offered with different options of patches.
The customisation available depends on the garment in question, but beyond fabrics and colours it centres on options for a wide range of motifs that can be applied. The patches and embroidery on offer are drawn from Gucci’s lexicon of symbols and include kingsnakes, flowers and bees. These can appear discretely on the cuff or collar of a shirt, or as a large patch on the back of a tailored or denim jacket. A large monogram patch can be applied to bomber, denim and leather jackets, as well as sweatshirts.
The new Gucci DIY alphabet can be added to the Ophidia tote bag, which features a background of the interlocking G pattern, a gold metal Double G decoration, a green-red-green Web stripe on both sides and brown leather trim and handles, as well as to the Ace sneaker. The shoes and bags feature a DIY signature mark.