Thai brand O&B, the brainchild of designer Rarin Thongma, opens it first boutique at the Emporium
RARIN “Ta” Thongma, shoe designer and start-up founder turned millionaire, recently hosted the grand opening of her flagship O&B store at the Emporium Shopping Complex.
Established in 2012, O&B is best known for Rarin’s ballerina-style shoes made of sheepskin leather in 50 pretty shades, which guarantee ultimate comfort and an attractive price. The brand, originally available only online, was an instant hit with working women.
Over the years as she worked to take her brand international, Rarin has collaborated with world-famous fashion icons Anna Dello Russo and Aimee Song and also designed a special shoe collection for Miss Universe 2018.
The new concept store is feminine, relaxing and fragrant with blooms, which will change every three months depending on what’s in season. This month it’s all about daisies, one of the inspirations for the exclusive collection Ploychava x O&B by renowned fashionista Chavaporn “Ploy” Laohapongchana, which is now available at the store.
The O&B flagship boutique also stocks the entire signature line of the brand, the famous Audrey Collection, which is crafted from many different materials. Audrey Comfy is made from sheepskin, model, Audrey Antoinette from soft velvet while the Audrey Tweed combines luxurious sheepskin with elegant tweed patterns.