British desigh guru JW Anderson teams up with Uniqlo for a third collection
HAVING FOUND a successful collaboration, Uniqlo is hanging on to it, recently launching its third season of LifeWear designed by well-known British designer JW Anderson.
Featuring British classic trench coats, bomber jackets, and other items in the witty designs characteristic of JW Anderson, the line-up accents the high street and offers an affordable everyday wardrobe that combines high-quality materials, fit, and functionality.
The recent launch event at CentralWorld Bangkok featured men’s rugby shirts, women’s trench coats and lots of paisley patterns, bringing a thoroughly modern look to classically British items.
A suite of unisex basic accessories allows for a wide range of stylings, to enjoy as different expressions with layered or reversible designs. This season, the ladies collection features trendy border stripes on a number of items, such as tank tops, ruffled dresses, and linen scarves, giving a slight marine-style feel to everyday wear. The signature paisley patterns shown on the London-based JW Anderson runway have been tweaked for this collaboration, and are offered in designs with four types of detailed motifs. The feathery silhouettes from the runway are presented with little change in dresses, blouses, and skirts.
A duffel bag with the logo melds British-style with Japonisme with bold floral graphics adding a resort-style accent. A stylish and feminine hooded cropped blouson jacket has gently flowing culottes, creating an effortless and classy summer style.
The men’s line-up, meanwhile, includes reversible outerwear to expand the range of outfit options, casual and fresh pocket T-shirts in colourful striped patterns, pullovers with a new meeting of a hood and marine border stripes, and a classic tote bag. The bucket hats that were popular last season have been updated with stripes, seahorses, and floral prints in a new, reversible design.
Light summer jackets for more formal settings pair with casual drawstring long trousers and shorts. Jonathan Anderson’s father was an internationally known rugby player who played in Ireland in the 1980s. Rugby is a weekend tradition in the UK, and this collection includes the rugby shirts that have a close connection with Anderson offered in playful colour patterns.
The designer noted the ongoing pleasure he had in collaborating with Uniqlo. “I always find it super interesting how two brands with very different backgrounds can come together to create an exciting collection. In the third collation of the collaboration, I envision a summer wardrobe that could be relaxed and chic at the same time; a versatile and youthful collection,” he says.