Bvlgari celebrates its new boutique at Iconsiam with the Thai launch of Fiorever
One of the latest luxury brands to open at Iconsiam, though certainly not the last, is Bvlgari, a name associated with jewellery for more than 100 years.
But it’s not just the precious metals and stones that have found their way to the bank of the Chao Phraya River. Bvlgari has also brought the timeless elegance of Rome’s Via dei Condotti, its home since 1905, to Bangkok, mirroring a design concept that draws on its Mediterranean origins and Roman traditions while meeting the modern shopping landmark. The grand opening event last week saw the presentation of Fiorever, a new enchanting diamond collection that symbolises the Roman passion for life.
Sze Lin Teo, Bvlgari regional marketing and communications director, Seri Souvanna Phouma, the brand’s commercial manager and Caroline Murphy of Siam Piwat were joined for the glittering event by Alisters and celebrity figฌures Chanya Sawangchit, Thawin Seawtong, Vatanika Patamasingha Na Ayudhya, Sonya Singha and Nittha Jirayungyurn.
The first tribute to the Roman DNA of the brand is the store’s outer facade, developed in partฌnership with MVRDV Studio. The facade design is mainly characฌterised by the repetition of the iconฌic shape of the portals at Via dei Condotti.
In a geometric yet asymmetric modularity made of waved brass and coloured glass windows, the doublestorey facade reproduces the different shades of the Roman sun as it lights the building during the day.
As always, the brand is placing innovation and creativity at the centre of its activities, reinterpretฌing its history according to contemporary architecture and design trends. The partnership between the Bvlgari internal design team and the Netherlandsbased architecture studio, started in 2016, leading to a first facade in Kuala Lumpur in early 2018, and now in 2019, in Bangkok.
The iconic Condotti portal shapes, inspired by Francesco Borromini, the Italian architect of the 17th century, who was a chief formulator of Baroque architectural style, underline Bvlgari’s presฌence and serve as the starting point of a journey into the Roman origins of the brand.
The floor at the entrance bears the brand’s signature eightpointฌed star in red porphyry. A univerฌsal symbol of balance, harmony and cosmic order, the eight lines symbolically represent the four cardiฌnal points (North, South, East, West) and time (two solstices and two equinoxes). According to the legend, the star stands for “Roma Caput Mundi”, meaning “all roads lead to Rome”. Italian marble is ubiquitous throughout the 180squaremetre boutique and the walls are decorated with vintage photographs of the brand’s most famous endorsers including Elizabeth Taylor.
Adorned with Imperial Saffron–colored shantung silk, the iconic Condotti windows on the walls also recall the warm Roman atmosphere and are a reproduction of the original windows still present in Bvlgari on Via dei Condotti.
From the main area, clients can access other rooms, which are more intimate and warm, where they can sit down and enjoy Bulgari creations with different levels of privacy, thanks to different flooring materials and decor characteristics.
And shoppers will certainly be interested in Fiorever, an entirely new collection of bold diamond jewellery. The name derives from Italian word for flower, “fiore”, and the English word “forever”, “Fiorever” establishes the flower as an official symbol of the Roman jeweller, one which it has interpreted with craftsmanship and creativity since 1920.
The collection’s signature is a wild bloom with four petals, plucked from Rome’s heritage. The gracious motif decorates many of the vestiges of the Roman Empire: the garden frescos of Villa di Livia, the sculptures of Palazzo Massimo, and the ceiling mosaics of the Santa Costanza Mausoleum, to name a few. Exclusively crafted with bold lines and priceless diamonds, the new icon is a sparkling joy.
The freespirited energy of Fiorever shines through the fourpetal flower, glittering with the highest quality diamonds (colour DF, clarity IFVVS). The centre is a precious solitaire from 0.10 to 0.50 carats, and around this immutable heart, the petals of each exquisite flower tilt upward, a display of Bvlgari’s trademark style of design through volume.