The London-based artist collaborates with Jaspal for a limited editio collection to toast the opening of the brand's new store
LONDON-BASED artist Lynnie Z, best-known for her bold and colourful drawings, has joined up with Thailand-based global fashion brand Jaspal for a special collection tagged “Hi Life” to celebrate the launch of the brand’s new flagship store at Iconsiam.
The collaboration is part of the brand’s “Jaspal Gallery” project, which aims to select outstanding artists from around the world to design special collections that will delight customers every season.
Hi Life, a limited collection that includes fashion items for both men and women, is inspired by fun portrayed through such motifs as stars, hearts, lips and faces – Lynnie Z’s signature - with strong African links portrayed through vivid colours.
The launch event, which was part fashion show and part exhibition, also offered guests a range of fun activities including tattoo painting and photo corners, plus a live display from the artist.
“I was so honoured to be a part of such a wonderful project,” Lynnie said. “Thailand has an outstanding heritage and Thai people love art and fashion, which is the reason why I decided to come on board. Also, I think Jaspal and I share the same artistic soul, and, more importantly, the brand fully understands the story relayed behind my works.
“To me, this project was really wonderful, allowing me to create a masterpiece collection with a famous local brand, and communicate my inspiration, passion, and uniqueness through the collection. This is one of the best works I’ve ever created. As for the process in making this collection, for the most part, I came up with ideas and colours from my sketchbook.
These are organic and abrupt but they reflect a liveliness that I wanted to communicate through the collection.”
Stylist Akaphol Ruthaiyanont was impressed. “It’s a perfect combination between radiant colour and Jaspal’s splendid design. The collection is really outgoing and varied and once the pieces are mixed and matched with signature Lynnie Z’s patterns, they become one of a kind. I love every individual piece from the collection, especially the graphics.