Italian by design

fashion January 09, 2019 01:00

By The Nation

5,981 Viewed

Gucci pulls out the stops for new Iconsiam store



Italian luxury fashion house Gucci recently opened a store at Bangkok’s newest shopping desti¬nation Iconsiam on the Chao Phraya River. 

After nearly a century, Gucci remains true to its heritage, which is celebrated in the 512squaremetre store stocked with a wide selection of men’s and women’s readytowear, handbags, shoes, accessories, watches, jewellery, eye¬wear and fragrances. 

Its walls of white and grey mar¬ble are visible through the mall’s distinctive glass facade. The interi¬or design is discreet, welcoming and relaxing, with velvet armchairs and vintage darkwood display furni¬ture offset by industrial elements like rivets. 

Surprising and unexpected combinations of materials create an understated drama. Chequered wood inlays decorate the floors alongside herringbone patterns. There’s a bespoke client space for an exclusive shopping experience, characterised by mauve velvetupholstered walls, a marble mosa¬ic floor and Gucci Decor furniture. 

Gucci is currently touting Arli and Rajah bags and its “Cruise 2019 #GucciGothic” campaign – a surreal take on the legend of Noah’s Ark.

The shape of the ark and Gothic architectural silhouettes form the main body of the structure, while the motiongraphic portrays sur¬realist imagery such as cascading earrings in the rain, animated bees, 3D animal heads, and other refer¬ences to Gucci motifs. 

The Arli bag, named after the ancient French city of Arles, is ele¬gant in leather, suede or exotic skin. The Rajah adopts the Sanskrit word meaning “prince” or “king” and fea¬tures hardware shaped like a roar¬ing tiger’s head, coloured enamel details and sparkling crystals.