Miu Miu launches it new collection with the opening of its newly renovated Siam Paragon boutique
MUCH-LOVED Italian high fashion women’s clothing and accessory brand Miu Miu is strengthening its presence in Bangkok with the re-opening of its prestigious boutique in Siam Paragon, the first destination in Thailand to introduce the new concept store.
The re-imagined store has a total surface area of approximately 140 square metres and is dedicated to the display of accessories, bag, shoe and ready-to- wear collections.
Testimony to the constant evolution of the image of Miu Miu, the iconic golden damask fabric is now created exclusively for the brand in harmonious light blue. Both ceiling and floor are in this same shade creating the effect of a monochrome box, at once intimate and contemporary.
Walls are entirely covered in blue damask, punctuated by display shelves in the same material, and by floor-to-ceiling mirrors while the floor is carpeted in light blue creating an opulent and coherent aesthetic.
But, of course, the real belle of the ball is the new Miu Miu collection, which portrays the glamour of day and night.
Evenings take on a relaxed note with post-after party sneakers and slippers while daywear in denim and jersey becomes elegant with the memories of the dresses of the evening before: feathers, crystals to wear with high heels and tennis socks.
The great new elements of the season are the long film star gowns in couture fabrics such as satin, duchesse satin and animal-print jacquard trimmed with feathers and coloured marabou, or in nylonette with a frill and Chantilly lace on the hems.
Other evening dresses are enhanced by Swarovski crystals and 1960s’ geometric elements but those who want to go against the long evening dress trend can instead opt for A-line mini-tunics and the mini-skirts. Glamour also trickles down into the nightwear – the baby dolls are decorated with contrasting feather trims and all-over embroidery.
The counterpart to night glamour is a sporty feeling presented in the techno-jersey suits with contrasting details. Denim pieces represent daytime with pastel shades, a bleached stone-washed effect in oversized jackets, high-waisted micro-shorts, mini-jackets, and 1960s’ baby dolls with contrasting feathers on the hem. Multi-coloured prints are printed on white denim patches with the Miu Miu logo. The idea of the “mini suit” is also presented.
Bags take their cue from hobo, cacciatore, and travel. Cleo bags are offered in “diamond” versions while Mini Bags and small funny accessories to wear on the shoulder link to the themes of the jewellery.
This is characterised by the presence of watches, and giant pearls with macro strass crystals worn together with necklaces.
Sandals and shoes recall a 1970s’ aesthetic of glamour with absolutely feminine lines such as jewel chain detail, a hint of Swarovski and a bow, paired with Plexiglas wedges. The 1980s’ touches are also presented with the use of sequins, embroidery and leopard lam fabrics.