Launched in Paris Fashion Week in March, Marimekko’s autumn-winter ready-to-wear collection draws on the Finnish winter landscapes and the exotic Lapland.
The collection features modern folklore-inspired silhouettes, a rich colour palette, and a vivid dialogue between contemporary prints and iconic archive patterns from the 1950s and 1960s.
Festive materials such as velvet and silk are combined in the collection with unexpected details in metallic colours – bringing joy to everyday life and festive moments alike. Some of the looks seen in the presentation include showpieces designed especially for the event.
The new ready-to-wear collection was presented in Paris in an experiential display, staged in an old printing house, which immersed the audience in Marimekko’s art of print making. The presentation highlighted Marimekko’s philosophy of craftsmanship and timeless and functional design. The company’s own textile printing mill in Helsinki serves both as a factory and as an innovative hub for Marimekko’s creative community.
The presentation was organised in partnership with Clinique with which Marimekko has collaborated in selling Clinique’s most-loved everyday beauty essentials with Marimekko’s iconic and colourful patterns.