Selena makes her mark

fashion September 05, 2018 15:00

By The Nation

8,321 Viewed

Coach has announced the launch of Coach x Selena Gomez, the second creative collaboration between the luxury bag brand and the actress, singer and face of Coach.



This follows on from the first collaboration between the two, which introduced the Selena Grace bag and accessories last autumn. The new collection includes the first readytowear pieces and is designed by the star in collaboration with Coach Creative Director Stuart Vevers.

Featuring readytowear, bags, small leather goods and accessories, the collection is imbued with Selena’s powerfully feminine spirit. Pieces styled by Selena feature her unique touches, including an empowering personal motto written in her handwriting—“Not perfect, Always me”—and a bunny motif that speaks to her imagination. The collection is designed to perfectly reflect Selena’s playful sense of style, which contrasts pretty with sporty and elegance with cool. 

In addition to readytowear, which includes pretty silk slips finished with lace and ultrasoft sweaters and hoodies in retroinspired pastels, the collection also introduces two new bag silhouettes–the Bond and the Trail Bag – which Selena designed in close collaboration with Vevers. Crafted in smooth leather and finished with antiqueinspired crystals and bows, the bags bring a fresh lens to Coach’s legacy of leathercraft. 

 “I love working with Selena because she brings her strong pointofview to the design process,” said Vevers. “I wanted all of the pieces to reflect her style and her charm—and to feel effortless.” 

“I’m so proud of the collection,” said Gomez. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.” 

The Coach x Selena Gomez collection is available in Coach stores.