Travel website Booking.com is offering its visitors chance to spend a night aboard the Fashion Yacht at Chelsea Piers in New York City in a deal with clothing brand alice + olivia that coincides with New York Fashion Week.
Alice + olivia will be unveiling its spring-summer collection “Passport to Wonderland” on September 11 at Pier59 Studios.
The space will be filled with intricate sets evoking actual Booking.com destinations in Paris, Morocco, the English countryside and Positano in Italy.
Visitors to the show will arrive at the south entrance to Chelsea Piers to embark on an interactive journey to “Wonderland” on the Fashion Yacht outfitted in alice + olivia designs.
On the way upstairs to the Pier59 Studios, models will be wearing the latest spring-summer outfits.
“Travel has always been a big inspiration for me,” says Stacey Bendet, the brand’s creative director. “It’s a huge part of my creative process.
“This season I wanted the collection and experience to reflect the women of the world and the vibrant countries and cultures they represent – the prints, patterns and colours from each destination continue to inspire me.”
Booking.com chief executive Gillian Tans noted that clothes are always a big part of planning and preparing for vacations.
“We are excited to embrace the confidence and joy that fashion brings our customers through our partnership with alice + olivia. We’re celebrating the best way to experience fashion and travel with the ultimate New York fashion experience in a cool and unique place to stay.”
Three guests will have the opportunity to book a sleepover on the yacht, which features two bedrooms and two bathrooms.
Each day at 5pm from September 5 to 7, Booking.com will release a one-night stay for September 11 to 13. On September 11, the overnight stay will include two tickets to attend the fashion show, and on September 12 and 13 a shopping spree at the alice + olivia boutique.
The chance is yours for $59 at www.Booking.com/hotel/us/alice-olivia-fashion-yacht.html.