Check out Pharrell Williams’ adidas!

fashion August 15, 2018 11:00

By The Nation

9,714 Viewed

Adidas Originals has American rapper Pharrell Williams touting its Solarhu sneakers and apparel, in which technology meets East African-inspired colours and patterns.



Adidas Originals has American rapper Pharrell Williams touting its Solarhu sneakers and apparel, in which technology meets East African-inspired colours and patterns.

Inspired by the transformational nature of sport, the collection is expressed in confident tones of aqua, scarlet, yellow, collegiate green and collegiate purple. 

Adidas Primeknit material is re-imagined to evoke a naive, handmade sensibility – contrasted with the familiar adidas tooling. 

In the Pharrell Williams Solarhu NMD shoes, the popular NMD style has evolved with a trail-inspired outsole and ribbed Primeknit fabric, intricately woven in a clash of colours. 

Influenced by running bibs, contrasting black-on-white patches are emblazoned on the front of each pair and feature slogans like “Mother” and “Land ” or “Empower” and “Inspire”, or the Swahili words “Miele” (forever) and “Mbele” (forward), all spelled out in alphanumeric text. 

The shoe also offers a TPU lace cage in complementary hues and a midsole comprised of Boost, adidas’ revolutionary energy-returning material. 

Meanwhile, Tennis Hu sneakers are subtly redesigned with East African inspirations in mind. The striking pattern variations of the Primeknit uppers are designed to conjure a handmade look and feel. They have an EVA midsole, suede overlays at the heels and toebox and “leatherised” eye-stay lace holders. 

The Pharrell Williams Solarhu collection will be available from August 18 at adidas Originals Siam Center and Carnival store. 

Find out more at www.adidas.co.th/originals-pharrell.