Beauty is always skin deep

fashion July 25, 2018 01:00


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Natural skincare brand from Japan, Three, opens a flagship store at CentralWorld

AS IT CELEBRATES its fifth anniversary in Thailand, Three, the Japanese natural based skincare, threw open the doors of its brand-new store Rhythm and Retreat at CentralWorld recently and paraded its top five best-selling items.

Three products, both the skincare and cosmetics lines, continue to increase in popularity largely thanks to their innovative formula, relaxing aromas, and creative design packaging.

Central’s Edwin Yap Hawson and Pichai Chirathivat were on hand to welcome Yasuchi Ichibashi, chairman of Acro Inc to cut the ribbon and officially open the new store, which offers the same quality and service as the Three Aoyama Concept Store in Tokyo. Decorated like a carefully curated art gallery, the store has polite and helpful staff who don’t approach the customer the moment she walks in. 

But the highlight is almost certainly the spa treatment service space, the Rhythm Retreat. It’s open to both men and women and uses only Three’s natural products. The holistic beauty treatment titled “Three Rhythm Inner Care” features cold- pressed 100-per-cent oil flax, reflecting the brand’s philosophy that true beauty lies in living with a positive, open attitude, respecting nature and recognising that the gifts from plants exceed human senses.

One of the key ingredients is the yellowish Japanese Tea Seed Oil, which is extracted from A plant only grown in Makinohara, Shizuoka. Its linoleic and olein acids help the skin retain moisture better.

As always, Three’s beauty rituals start off with its Balancing Cleansing Oil to sweep away the impurities and remove makeup and excess keratin, both of which trigger skin problems. It contains the key essential oils found in many of Three’s products – laurel leaf oil, frankincense oil, lavender oil, orange peel oil, wintergreen oil and Alpine rose extract.

The number two top selling product is the newly launched Ultimate Diaphanous Loose Powder which gives a lucent matte texture proving that the best way to conceal is by casting a glow over the area. The ultra-airy and delicate texture make it possible to effortlessly maintain the natural appearance. It also contains eight types of botanical oils and extracts, namely inca inchi, tea seed, argan, jojoba oil, evening primrose and rosehip oils, plus shea butter and beeswax finishing powder.

More than 150 guests and celebrities turned out for the event and were mesmerising by a special exhibition devoted to the uniqueness of Three’s products.