The ultimate in luxury

fashion June 06, 2018 14:22

By The Nation

10,829 Viewed

Luxury fashion brand Bottega Veneta is celebrating its success by opening a new boutique in Madrid.

Situated at Calle de Serrano, 70 in the “Milla de Oro” (Golden Mile), the new branch occupies 559 square metres spread over two floors and showcases an extensive range of Bottega Veneta products for both women and men, including ready-to-wear, handbags, small leather goods, shoes and accessories.

“The city has a historic beauty to it while exuding modernity and elegance, making it a natural fit for the brand. I’m confident that our clientele and all those who visit will appreciate the environment that we’ve created for them to enjoy the collections,” says creative director Tomas Maier.

The new store boasts a stunning facade and preserves the building’s 1930s design, featuring a grand central wooden door that was originally a carriage entrance at street level, and wrought-iron balconies on the upper levels. 

The interior, conceived by creative director Maier, uses light and space to create a sense of intimacy and sophistication – and a thoroughly luxurious shopping experience. Every element of the boutique’s interior, from the oak tables and handcrafted vitrines to the door handles sheathed in leather, is custom-made.

“This is part of our strategic efforts to strengthen our roots in Europe and the new boutique joins the other two shops within El Corte Ingles,” says chief executive officer Claus-Dietrich Lahrs. “We arrived in Madrid in 2005 and over the years have built a strong connection with the local clientele who appreciates the quality and timelessness of our collections.”