Global apparel brand Oysho surfaces in Bangkok with its alluring swimwear and lingerie
Ready to put every woman into some gorgeous and comfy lingerie and sleepwear, Oysho from Spain is among the latest overseas fashion brands to arrive in Bangkok.
It’s affiliated with Spanish retailer Inditex, which also claims such famous apparel brands as Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Zara Home and Uterque. Inditex has more than 7,000 stores on every continent.
The first Oysho store in Thailand opened recently at CentralWorld, a 300-square-metre playground of satin and lace complete with a 55-metre-tall facade and gleaming marble floors.
The shop is predominantly neutral in tone and minimalist in architectural style, punctuated by a multitude of installations in geometric shapes to create an original and harmonious space.
Like its sister stores around the world, the Bangkok outlet sells collections for every season.
There are six “Feminine Elegance” product lines – sleepwear, gym wear, lingerie and beachwear – as well as accessories and footwear. Everything’s comfortable and features top-notch sewing.
The ladies lingerie collection includes “The Basics” for everyday use and plain but stylish underwear for special occasions.
For the gym, the apparel capitalises on feminine strength. It comes in black, grey and green this season and is ideal for any type of workout, from jogging and yoga to swimming and fitness classes.
The lightweight fabrics of the sleepwear line are made with natural fibres for maximum comfort, the items in soft pastels, some with patterns. The sexy beachwear looks like it belongs on those alluring Spanish girls – casual but stylish bikinis, dresses, T-shirts, shorts, jumpsuits and other chic items fit for the perfect seaside holiday.
Complete the look with accessories and shoes. There’s everything from socks and necklaces to headbands and travel bags, and plenty of different styles to mix and match for a distinctive look on any occasion.
There’s also the “Join Life” collection made in Italy, which reflects the brand’s commitment to respecting the planet by using better processes and sustainable raw materials and recycled polyester. One garment, the Jersey Lamellina, is made with 100-per-cent recycled polyamide.
Beauty guru Phaptawan Kongsomsawang was at the store opening to declare her admiration for Oysho, which she first encountered as a student in Paris.
“The diversity and variety in the product design – the swimsuits, pyjamas and lovely underwear, the socks and sleepers, are easy to mix and match – and they’re really soft,” she said.
“The bras hold their shape after several washes, which is just great. Any woman who comes to Oysho will take home several items, I’m sure.”