• Left, Disaya Sorakraikitikul and Tada Varich

Being Boudoir

fashion April 11, 2018 15:00

By The Nation

5,893 Viewed

Thai lingerie brand Boudoir by Disaya, which is today celebrating 14 years of successful business, marked its timeline with the launch of the “Be Boudoir” campaign to search for a confident millennial to serve as the brand’s “Boudoir Girl.



Well-known photographer Tada Varich was charged with the photo shoot of confident ladies posing to win in the brand’s signature freeform triangle bras.

“For the past 14 years, Boudoir by Disaya has received satisfying feedback from customers because apart from our focus on variety of designs, we see that the most important part of feminine beauty is the self-confidence that shines through to the outside. With the Be Boudoir campaign, we aim to update the Boudoir girls with the Boudoir inner feeling and external attitude. We also want to see every woman feeling confident and ready to reveal her real self when wearing the Boudoir Lingerie, says Disaya Sorakraikitikul.

“I am very honoured to work with Boudoir by Disaya on this anniversary campaign. At today’s casting, all the contestants shone with their feminine charms,” Tada adds.

Update the fashion trends and witness Boudoir- style feminine beauty with “Be Boudoir” campaign today at Facebook or Instagram: Boudoir By Disaya.