The colours of summer

fashion April 06, 2018 01:00

By THE NATION

6,108 Viewed

Uniqlo goes wild for prints this summer, joining up with Finnish brand Marimekko and Japanese artist Takashi Murakami for a line in Doraemon UT t-shirts.



The special-edition line produced in collaboration with the Finnish design house Marimekko is for the ladies only and is available for a limited period at the Uniqlo stores at Siam Paragon, the EmQuartier, and CentralWorld as well as online at Uniqlo.com/th. The collection embodies a shared commitment by the two companies to enhance daily living. For Marimekko, this is via its mission of empowering people to be happy as they are, and in bringing joy to their everyday lives through bold prints and colours. LifeWear is the Uniqlo commitment to creating high quality clothing that is functional and reasonably priced, to suit everyone’s daily lifestyles.

 

The nine-item collection combines the timelessly bold and vibrant print designs of Marimekko with the quality and comfort of Uniqlo’s casual street style. All of the prints are designed by Maija Louekari, one of Marimekko’s world-renowned print designers, and are inspired by nature and the urban lifestyle. A new print design has been specifically chosen to celebrate the collection, which is comprised of tops, dresses, trousers, sneakers and bags. The silhouettes of the tops and dresses accentuate femininity, and the trousers are available in both plain and printed styles.

Meanwhile, Uniqlo T-shirt brand “UT” is launching “Doraemon UT” with designs featuring Doraemon, the animated character beloved throughout the world. This season Doraemon UT comprises two main designs, one incorporating artwork exhibited by artist Takashi Murakami at the “Doraemon Exhibition Tokyo 2017” along with designs from the Doraemon comic. A total of 15 items will be available, including men’s and kids’ Tshirts, as well as a Doraemon plush toy with artwork by Murakami. The series will be available at Uniqlo stores and through online store via uniqlo.com/th from the end of May.

 

Murakami is a contemporary artist, named in 2008 as one of Time magazine's "100 Most Influential People." He is also known for corporate branding projects including Louis Vuitton, Vans, Shu Uemura, and Roppongi Hills, as well as collaborations with musicians like Kanye West and Pharrell Williams.

Doraemon as never seen before is brought to life for this special project through Murakami’s artwork, “Anna koto iina dekitara iina”, created for the Doraemon exhibition, incorporated into T-shirts and a plush toy. This colourful work featuring the main characters Doraemon and Nobita, Doraemon's secret gadgets, and Murakami’s characteristic flowers, is now being expressed on the UT canvas.