All dress up in Theory

fashion March 07, 2018 15:00

By The Nation

4,108 Viewed

Reputed for its quality tailoring, American’s work wear brand Theory recently presents its innovative Perform Jersey at Central Chidlom.



A technical stretch jersey that’s cut like a woven fabric but is as easy to move in as athleisure clothes, the new material is perfect for professional settings. Adding to the tactile nature of the spring-summer season are leather and suede. From statement jackets and coats with painted edges, to stretch leather and suede power jackets, these pieces are easy to wear and totally stylish.

This is also the season of the shirt, designed to look perfect with casual denim and more formal trousers. Taking a West Coast approach to styling with nonchalant cool, spring’s biggest delivery is all about the mix–everyday knits paired with denim or tailored pieces. Evocative twists on the shirt and slip dress in summer crepe and double-faced sateen usher in a new, softer way to dress for day into evening. 

The shirtdress is Theory’s warm-weather must-have, a single piece that works tirelessly and flawlessly through the season. 

Referencing the works of artists Sean Scully and John McKracken, Theory’s new men’s creative director Martin Andersson offers a fresh take on American sportswear for Spring.

“I was looking at the suit, and I was thinking about other traditional expressions of work wear, like boiler suits and UPS delivery uniforms,” he says. “Giving these standards a beautiful, subtle colour palette, and mixing our tailored trousers and jackets with clean, sport-inspired pieces – this is really the modern way to dress for work.”

Innovations in fit, fabric, and fashion technology inform all of Andersson’s choices, from the technical seersucker used in two-piece set that creates the illusion of a boiler suit, to the impeccable tailoring applied to everything from tapered trousers to anoraks. Exceptional, functional, and great for travel, this collection reflects on the principles that have defined Theory for 20 years, while steering the brand in a clear, decisive direction towards spring. 

In 1997, Theory was founded on the simple idea that stretch fabrics in tailored clothing could change how we dress and improve the way we live. 

Twenty years ago, trousers changed the way American women dress. Recognising the need for clothes that felt great and fitted perfectly, Theory developed an innovative stretch fabric that would dramatically improve performance. Fashionable and functional with minimalist design and expert tailoring, the trousers would have the power to make women feel confident, smart, and stylish.

Theory for Men was later established with similar foundation principles, and included innovative suits and shirts that made dressing for work highly functional, stylish, and considered. 

Every detail is considered and close attention is always paid to the technical elements that enhance how a garment fits and feels. 

Theory sources materials from the best mills in the world, and tests every fabrication for its hand-feel, durability, and design. 

The collection is designed with purpose-smart, seasonal pieces cut to support all wardrobes and lifestyles. The brand prioritises the essentials customers need – versatility, sophistication, and easy to wear.